The economic downturn has forced cost-consciousness into the way high fashion is being presented. The Economist reports that during last week’s NY Fashion Week, several designers slashed the $100,000+ cost it takes to do a 20-minute catwalk show out of their budgets, opting instead for more straightforward things like having their models interact with crowds in small gatherings. This forced creativity has also led to new digital-based innovation as more members of the global haute couture community ditched fashion shows altogether in favor of launching music videos and internet-based campaigns. What’s interesting is that some of these changes might become [...]
Read more...February 24, 2009
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