http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:09:55 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/06/burberrys-digital-first-moves-pay-off.html Fri, 25 Jun 2010 16:06:57 +0000 Launching the Autumn-Winter 2010 collection as a fully interactive, motion-responsive online experience creates another selling platform for the brand.]]> http://www.psfk.com/2009/02/fashion-runways-go-digital.html Tue, 24 Feb 2009 15:17:58 +0000 The economic downturn has forced cost-consciousness into the way high fashion is being presented. The Economist reports that during last week’s NY Fashion Week, several designers slashed the $100,000+ cost it takes to do a 20-minute catwalk show out of their budgets, opting instead for more straightforward things like having their models interact with crowds in small gatherings. This forced creativity has also led to new digital-based innovation as more members of the global haute couture community ditched fashion shows altogether in favor of launching music videos and internet-based campaigns. What’s interesting is that some of these changes might becomeRead more...]]>