http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/healthtap-apps-have-5000-doctors-ready-to-answer-your-questions.html Wed, 28 Sep 2011 12:05:03 +0000 Android and iPhone apps let you pose health queries anytime, anywhere, for free.]]> http://www.psfk.com/2011/09/complete-odd-jobs-in-exchange-for-health-care.html Wed, 28 Sep 2011 11:57:15 +0000 A new program allows low-income patients in Maine, USA to pay for their medical services by doing various chores.]]> http://www.psfk.com/2011/08/businesses-open-their-own-medical-clinics-for-better-cheaper-health-care.html Thu, 04 Aug 2011 18:38:10 +0000 In light of rising health care costs, many US corporations are now providing their employees with in-house health care services.]]> http://www.psfk.com/2010/07/events-updates-on-the-psfk-future-of-health-brief-with-unicef.html Wed, 07 Jul 2010 16:21:47 +0000 On Tuesday July 13th (NYC), and Wednesday the 14th (San Francisco) PSFK will be presenting a preliminary briefing pack to creative agency teams as part of our Future of Health project.]]> http://www.psfk.com/2010/05/hospital-trades-health-care-for-art.html Mon, 10 May 2010 11:44:54 +0000 A New York hospital has come up with an ingenious way to provide health care to artists.]]> http://www.psfk.com/2010/03/iphone-app-diagnoses-disease-through-sound.html Thu, 25 Mar 2010 17:06:13 +0000 A new iPhone app by Star Analytical Services promises to let users become their own DIY doctors.]]> http://www.psfk.com/2009/12/vodafone-introduces-mobile-health-care-division.html Thu, 03 Dec 2009 16:32:36 +0000 Following the growing influence of a number of leading non-profits, mobile phone giant Vodafone is launching a Mobile Health Care Unit.]]> http://www.psfk.com/2009/11/street-art-for-a-cause-in-detroit.html Thu, 12 Nov 2009 15:28:26 +0000 Two students from Wayne State University have created an outdoor art installation in Detroit to highlight the lack of affordable health care options in the city.]]> http://www.psfk.com/2009/11/johns-hopkins-offers-hiv-self-test.html Mon, 02 Nov 2009 18:47:31 +0000 In an effort to curtail the global spread of AIDS, Johns Hopkins recently conducted an in-hospital trail that offered self-administered HIV tests to Emergency Room visitors.]]> http://www.psfk.com/2009/08/george-parker-money-can%e2%80%99t-buy-you-love.html Tue, 04 Aug 2009 13:03:40 +0000 I sometimes have to laugh at how we in the communications industry, whether it be advertising, media, marketing, music, films, pop culture, whatever, actually have the temerity and chutzpa to think we have any kind of influence over what the great unwashed masses out there think about, spend their money on and do with their miserable lives. Listen up guys. We don’t. In spite of all the grandiose claims made by BDA’s and the increasingly “reality TV” driven, and hopelessly irrelevant cable networks, not to mention the oompaloompa, “blob” like growth of social media… The “Adverati” and their deep pocketsRead more...]]> http://www.psfk.com/2009/05/is-the-purple-pill-making-you-see-red.html Tue, 12 May 2009 14:40:28 +0000 The news yesterday, that the six largest players in the American health care industry have come up with a plan to save two trillion dollars in health care costs over the next six years, left me both surprised and suspicious. I mean these are the people who have for years fought tooth and nail for the status quo that has given us the most expensive health-care in the world, with some of the worst results. It’s an important subject I devote a whole chapter to in my new book, The Ubiquitous Persuaders, Not just the hospitals, drug companies and insuranceRead more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-richard-fine.html Fri, 20 Mar 2009 19:26:55 +0000 We’re excited to have Richard Fine, founder of Help Remedies, join us at PSFK Conference New York on April 2. Along with Jay Parkinson & Sean Khozin (Hello Health) and moderator Colin Nagy (PSFK/Attention), Richard will be discussing how inspiring innovations can be made – even in an industry resistant to change. First, who are you and what do you do? I am one of two founding partners at Help Remedies. Help is a collection of simple solutions to simple health problems. My friend Nathan Frank and I started Help because we think there is something wrong with the wayRead more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-dr-sean-khozin.html Thu, 19 Mar 2009 19:52:41 +0000 We’ve very excited to have Sean Khozin of Hello Health join us at PSFK Conference New York on April 2. Along with Dr Jay Parkinson (Hello Health), Richard Fine (Help Remedies) and moderator Colin Nagy (Attention), Jay will offer his insights both on improving communication in the healthcare industry, and between brands and users in general, through the incorporation of technology and social media. First, who are you and what do you do? I’m an internal medicine physician with specialized training in preventive medicine and cancer research. As a physician and a public health advocate, I’ve had a frontline view ofRead more...]]>