PSFK LogoTopic: Heathrow Airport

11  comments
Share

Bespoke Magazines at Heathrow Airport

Bespoke Magazines at Heathrow Airport

HSBC recently surprised travelers at Heathrow Airport with a temporary, build-your-own magazine shop, where patrons were given the opportunity to pick and mix articles they liked from various mags to create their own ‘perfect travel companion’. Over the two week event created by Cunning, 2,030 customized magazines were created, and more than 7,000 travelers visited the stand. Watch the video for some happy traveler reactions:

Read more...

You're reading PSFK.

Inspiration to make things better.

Sponsor

Hosting Provider

Related Web Links

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.