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Heineken Ideas Brewery
Advertising june 21, 2013

Heineken Asks How Creatives Would Sell Beer To Seniors

PSFK discovers how the beer brand is engaging the growing 60+ demographic using crowdsourcing, in partnership with Ideas Brewery.

Advertising march 3, 2013

How Beer Brands Are Driving Growth

Heineken's Innovation Program Manager conveys how customer creativity became a turnkey solution for their global growth.

Culture august 30, 2012

How To Reimagine Design For Small Spaces

Simone Simonelli is a designer who creates furniture that can adapt to the user's needs. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 28, 2012

How To Reimagine Fashion Through Nature

Menswear designer Jeff Griffin moved his brand from London to the countryside and embraced the natural world. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 27, 2012

How To Reimagine The Role Of Data In Everyday Life

Artist Aram Bartholl integrates data into physical space with his recent Dead Drop project, installing USB drives into the walls of public buildings for passersby to connect with. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 20, 2012

How To Reimagine Personal Transportation

Designer Anton Willis is known for projects that weave together culture, environment and nature, like his foldable kayak. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 20, 2012

How To Reimagine The Video Game

Photographer Patrick Runte brings the digital video game back into the analog world with his most recent Jump and Run project. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 17, 2012

How To Reimagine Human-To-Human Relationships

Interactive artist Zac Ong explores how wearable technology can help people negotiate interactions in the public space. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 13, 2012

How To Reimagine Everyday Human Interaction

Interaction Designer Momo Miyazaki, a Copenhagen Institute of Interaction Design graduate student, is known for her playful creations that solve everyday problems people face. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 13, 2012

How To Reimagine What People Wear

Co-founder of bespoke clothing company 'Outlier,' Abe Burmeister continues to develop his line of high quality urban outdoor wear and envisions a future based on simplification. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 6, 2012

How To Reimagine Wearable Technology

Digital Art Director Dhani Sutanto has been developing a line of wearable Oyster Cards for Londoners and envisions a future of DIY wearable devices. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 4, 2012

How To Reimagine Product Packaging

Matthew Waldman of fashion-brand Nooka has been developing a fun but sustainable approach to packaging. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Advertising august 4, 2012

Heineken Ideas Brewery Launches PSFK’s Reimagine Series

Beverage company partners with PSFK to showcase innovation - and encourage readers to suggest new ways to enjoy the draught beer experience.

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