http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/06/future-of-retail-selling-the-ideal.html Wed, 02 Jun 2010 14:40:08 +0000 Businesses are exploring ways to better translate consumer's personal desires into reality through innovative uses of communication platforms. ]]> http://www.psfk.com/2010/01/emerging-theme-pressure-management.html Wed, 06 Jan 2010 07:00:18 +0000 How are people dealing with emerging health issues brought on by anxiety?]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-building-healthy-brands-with-heart.html Mon, 04 May 2009 18:32:28 +0000 At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably,Read more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-dr-sean-khozin.html Thu, 19 Mar 2009 19:52:41 +0000 We’ve very excited to have Sean Khozin of Hello Health join us at PSFK Conference New York on April 2. Along with Dr Jay Parkinson (Hello Health), Richard Fine (Help Remedies) and moderator Colin Nagy (Attention), Jay will offer his insights both on improving communication in the healthcare industry, and between brands and users in general, through the incorporation of technology and social media. First, who are you and what do you do? I’m an internal medicine physician with specialized training in preventive medicine and cancer research. As a physician and a public health advocate, I’ve had a frontline view ofRead more...]]> http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-jay-parkinson.html Mon, 16 Mar 2009 20:21:30 +0000 We’ve very excited to have Dr Jay Parkinson of Hello Health join us at PSFK Conference New York on April 2. Along with Sean Khozin (Hello Health), Richard Fine (Help Remedies) and moderator Colin Nagy (Attention), Jay will offer his insights on improving communication in the healthcare industry, and between brands and users in general, through the incorporation of technology and social media. First, who are you and what do you do? My name is Jay Parkinson and I’m a physician who lives in Williamsburg, Brooklyn. I was trained at Johns Hopkins in preventive medicine and pediatrics. I realized justRead more...]]> http://www.psfk.com/2009/01/new-service-allows-doctors-to-make-web-calls.html Fri, 09 Jan 2009 21:26:39 +0000 We’ve previously written about Brooklyn’s Dr. Jay Parkinson and his subscription based Hello Health platform, and now the NY Times directs us to a new web service named American Well that hopes to institute many of these same innovations, but on a larger scale.  The company’s first customer is the Hawaii Medical Services Association which will launch their online house call service – available to everyone in the state – on January 15th.  The idea is to provide patients a low cost option to expensive office visits and easier access to physicians for simple consultations that don’t require meeting face-to face.Read more...]]>