PSFK LogoTopic: Help Remedies

1  comments
Share

(Pics) Help Remedies’ Radical Window Ads Use Real People

(Pics) Help Remedies' Radical Window Ads Use Real People

Help Remedies have teamed up with Ricky’s, the iconic chain of  New York City beauty supply shops, to produce a series of bizzare, eye-catching window displays. Seven different advertisements have been assembled which help to announce the release of Help Remedies’ latest line of health care products.
One of the 8 displays featured a man in high heels who walks on a treadmill for eight hours at a time, advertising Help’s blister pads (called simply “help, I have a blister”). On 13th street, people sleep in the store window all day to promote Help’s sleeping medication (”help I can’t sleep”).

By stripping [...]

Read more...
0  comments
Share

Video: PSFK Conference NYC: Building Healthy Brands With Heart

Video: PSFK Conference NYC: Building Healthy Brands With Heart

At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health’s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably, [...]

Read more...

You're reading PSFK.

Inspiration to make things better.

Sponsor

Hosting Provider

Related Web Links

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States.