http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/help-launches-new-website-urges-consumers-to-take-less.html Wed, 26 Oct 2011 15:48:35 +0000 Boutique pharmaceutical company redesigns packaging and message to show consumers that less is more.]]> http://www.psfk.com/2011/05/psfk-conference-nyc-2011-richard-fine-lessons-learned-from-help-remedies-video.html Wed, 25 May 2011 14:56:57 +0000 Richard now shares lessons he's learned over the last two years on how people think about medicine, moving from a business geared to sell drugs to people, to a organization working on ways to help people take fewer drugs.]]> http://www.psfk.com/2010/08/future-of-health-tracking-matters.html Mon, 02 Aug 2010 16:15:56 +0000 Low cost sensors along with existing mobile and web-based platforms allow any object to broadcast information that can provide both positional and conditional insights, resulting in greater accountability and understanding.]]> http://www.psfk.com/2010/08/future-of-health-handheld-hospital.html Mon, 02 Aug 2010 16:00:57 +0000 Mobile applications, peripherals and add-ons are becoming sophisticated enough to perform tasks comparable to their hospital equivalents, approximating vital diagnosis protocols closely enough to provide people in remote areas with immediate diagnosis.]]> http://www.psfk.com/2009/07/radical-campaigns-at-ricky%e2%80%99s-nyc.html Tue, 28 Jul 2009 20:50:59 +0000 Help Remedies have teamed up with Ricky’s, the iconic chain of  New York City beauty supply shops, to produce a series of bizzare, eye-catching window displays. Seven different advertisements have been assembled which help to announce the release of Help Remedies’ latest line of health care products. One of the 8 displays featured a man in high heels who walks on a treadmill for eight hours at a time, advertising Help’s blister pads (called simply “help, I have a blister”). On 13th street, people sleep in the store window all day to promote Help’s sleeping medication (“help I can’t sleep”).Read more...]]> http://www.psfk.com/2009/05/video-psfk-conference-nyc-building-healthy-brands-with-heart.html Mon, 04 May 2009 18:32:28 +0000 At PSFK Conference NYC, Colin Nagy (PSFK/Attention) led a discussion with Help Remedies‘ founder Richard Fine and Hello Health‘s Dr. Jay Parkinson and Dr. Sean Khozin about “Building Healthy Brands With Heart”. The panel touched upon the different ways their ventures were setting out to innovate an industry resistant to change. Richard Fine talked about how Help Remedies is attempting to change the way we think about medicine and first aid. Richard’s aim with creating Help was to simplify medication, from packaging to ingredients. His range stands apart from the myriad “dual-action”/”24-hr relief”/”fast-acting” products on the market – most recognizably,Read more...]]>