@PSFK » help http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:00:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Now You Can Report Suicidal Behaviors On Facebook To Help A Friend http://www.psfk.com/2011/12/now-you-can-report-suicidal-behaviors-on-facebook-to-help-a-friend.html Thu, 15 Dec 2011 15:00:08 +0000 Facebook-suicide-chatLifeline partners with the online social network to reach out to those needing help. ]]> Fred Perry Supports Working-Class Young Athletes In Urban Ping Pong Tournament http://www.psfk.com/2011/11/fred-perry-supports-working-class-young-athletes-in-urban-ping-pong-tournament.html Mon, 28 Nov 2011 17:31:35 +0000 Fred-Perry-Urban-Table-Tennis-GroupPopular tennis clothing line targets young table tennis players from the grassroots as tribute to their humble heritage.]]> Help’s New Website Urges Consumers To ‘Take Less’ http://www.psfk.com/2011/10/help-launches-new-website-urges-consumers-to-take-less.html Wed, 26 Oct 2011 15:48:35 +0000 HELP!Boutique pharmaceutical company redesigns packaging and message to show consumers that less is more.]]> Frog: CPR Certified People Finding App Helps Us All Be Heros http://www.psfk.com/2011/07/frog-cpr-certified-people-finding-app-helps-us-all-be-heros.html Thu, 14 Jul 2011 16:31:21 +0000 fire_department_appThe senior interactive designer at frog shows us how the Fire Department app is enabling CPR-certified individuals help save more lives of nearby cardiac arrest patients and inspiring others to help their communities.]]> A Moment Of Humanity: Proctor And Gamble’s Response To Disaster http://www.psfk.com/2011/06/a-moment-of-humanity-proctor-and-gambles-response-to-disaster.html Tue, 07 Jun 2011 11:45:59 +0000 In response to the deadly EF5 multiple-vortex tornado that hit Joplin, Missouri, Proctor & Gamble launched disaster relief initiatives at the heart of the devastated city. ]]> Help Targets Insomniacs With Dream Like Ads http://www.psfk.com/2011/03/help-remedies-targets-insomniacs-with-dream-like-ads.html Thu, 24 Mar 2011 16:15:35 +0000 help-remedies-ad-campaign.png

A set of beautifully shot spots recommend surreal dream sequences.

]]> 1×2 App Enables Matching Donation To A Child In Need [Contest Winner, Concepts for UNICEF] http://www.psfk.com/2011/03/1x2-app-enables-matching-donation-to-a-child-in-need.html Thu, 24 Mar 2011 15:19:34 +0000 2x1-mobile application-app-donations-children-unicefThe winner of our Future of Mobile Tagging concepts for UNICEF competition aims to change the world of consumption, using mobile innovation to educate people in their daily buying experience by opening their minds to realities.]]> Homeless ‘Get What They Want’ To Leave Streets http://www.psfk.com/2011/03/homeless-get-what-they-want-to-leave-streets.html Tue, 08 Mar 2011 12:52:32 +0000 homeless-streetsA study from the UK indicates that a sense of being in control can go a long way.]]> PSFK Conference New York Speaker: Richard Fine http://www.psfk.com/2009/03/psfk-conference-new-york-speaker-richard-fine.html Fri, 20 Mar 2009 19:26:55 +0000 richard-fine-bannerWe’re excited to have Richard Fine, founder of Help Remedies, join us at PSFK Conference New York on April 2. Along with Jay Parkinson & Sean Khozin (Hello Health) and moderator Colin Nagy (PSFK/Attention), Richard will be discussing how inspiring innovations can be made – even in an industry resistant to change. First, who are you and what do you do? I am one of two founding partners at Help Remedies. Help is a collection of simple solutions to simple health problems. My friend Nathan Frank and I started Help because we think there is something wrong with the wayRead more...]]> Richard Fine Of Help Talks To PSFK http://www.psfk.com/2008/04/richard-fine-of-help-talks-to-psfk.html Thu, 10 Apr 2008 14:33:48 +0000 help.pngHelp is a startling fresh approach to simple everyday healthcare needs like plasters and headache pills. The packaging is simple, clear and oh so ‘straight to the point’. We spoke to the founder, Richard Fine about why he decided these types of products needed a make-over and the power of adding humanity to a business. Plasters and headache pills don’t seem to be products that need a make over.. .why this product and why now? I agree just prettying stuff up would be a little superficial but I do think American medicine and healthcare needs a fundamental rethink. Over the-counterRead more...]]>