The department store has updated its iPhone app with indoor navigation technology for its flagship Manhattan location.
The 'Herald Square Cafe' will offer a unique experience to shoppers offering wine, champagne and chocolate.
The Give a Toy Store displays come to life as people point their phones engaging them through interactivity.
The retailer introduces Magic Mirror, a virtual method to sample clothing.
Ford unveils their new Explorer with hopes that there is a second life for the SUV.