http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/mexican-brand-implements-trendy-ad-campaign-aimed-at-capturing-us-market-share.html Fri, 21 Oct 2011 15:15:06 +0000 A Mexican soda chain has a new strategy for capturing US market share. ]]> http://www.psfk.com/2011/08/kmart-targets-hispanic-consumers-with-youtube-mini-series.html Mon, 15 Aug 2011 11:54:05 +0000 The retailer launches a YouTube channel to host a Spanish-language series and additional content.]]> http://www.psfk.com/2008/07/as-starbucks-closes-stores-biggby-coffee-opens-new-ones.html Fri, 25 Jul 2008 18:40:21 +0000 As Fourbucks closes 19% of its stores, Michigan-based Biggby Coffee, formerly known as Beaner’s (yes Beaner’s) is celebrating the opening of their 100th store – a 30% increase since January 31st, 2008. Back in January Biggby received a bit of press because of their name change. Some criticized them for caving into pressure from the “politically correct” crowd. I said it was a smart move. As the Detroit Free Press reported: Juan Tornoe, an Austin, Texas-based Hispanic marketing consultant, said it’s clear to him and should be to anyone that Beaner’s name is about coffee, not contempt. But the nameRead more...]]>