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	<title>@PSFK &#187; H&amp;M</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<item>
		<title>What Will Be The Most Successful Super Bowl Ads? [Infographic]</title>
		<link>http://www.psfk.com/2012/01/successful-super-bowl-ads.html</link>
		<pubDate>Tue, 31 Jan 2012 17:50:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/nfl-superbowl-fans-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="nfl superbowl fans" title="nfl superbowl fans" /></span>Find out which social trends brands are leveraging to win big with audiences during this year's big game.]]></description>
	</item>
		<item>
		<title>H&amp;M Under Fire For Using Fake, Computer-Generated Models</title>
		<link>http://www.psfk.com/2011/12/hm-under-fire-for-using-fake-computer-generated-models.html</link>
		<pubDate>Thu, 08 Dec 2011 17:51:11 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/HM-computer-generated-models-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="HM-computer-generated-models" title="HM-computer-generated-models" /></span>Swedish fashion chain accused for using virtual models with unrealistic body shape. ]]></description>
	</item>
		<item>
		<title>Versace Creates New Line For H&amp;M [Headlines]</title>
		<link>http://www.psfk.com/2011/11/versace-creates-new-line-for-hm-headlines.html</link>
		<pubDate>Wed, 09 Nov 2011 12:05:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/HM-Versace-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="HM-Versace" title="HM-Versace" /></span>The world's second largest clothing retailer will offer designs by the haute couture fashion company at an affordable price next week.]]></description>
	</item>
		<item>
		<title>David Beckham To Launch Underwear Collection With H&amp;M</title>
		<link>http://www.psfk.com/2011/07/david-beckham-to-launch-underwear-collection-with-hm.html</link>
		<pubDate>Fri, 29 Jul 2011 16:48:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/david-beckham-guardian-underwear-fashion-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="david-beckham-guardian-underwear-fashion" title="david-beckham-guardian-underwear-fashion" /></span>Footballer follows wife into fashion, announcing new line and long-term partnership with Swedish high-street giant.]]></description>
	</item>
		<item>
		<title>Springwise: Shop On The Beach With H&amp;M And Help Save Water</title>
		<link>http://www.psfk.com/2011/07/springwise-shop-on-the-beach-with-hm-and-help-save-water.html</link>
		<pubDate>Thu, 07 Jul 2011 11:25:01 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/HM_wateraid_beach_store-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="H&amp;M_wateraid_beach_store" title="H&amp;M_wateraid_beach_store" /></span>The clothing retailer H&#38;M opened a pop-up charity beach store that was a comment on the global water shortage.]]></description>
	</item>
		<item>
		<title>Versace Announces Collaboration With H&amp;M</title>
		<link>http://www.psfk.com/2011/06/versace-for-hm-headlines.html</link>
		<pubDate>Tue, 21 Jun 2011 12:55:36 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/versace-hm-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="versace-hm" title="versace-hm" /></span>The Swedish fast-fashion corporation H&#038;M have announced their partnership with the Italian luxury brand to create "iconic Versace pieces".]]></description>
	</item>
		<item>
		<title>This Week In Design: H&amp;M Beach Store, Concrete Furniture, Kickstarter Lens Cap Clip</title>
		<link>http://www.psfk.com/2011/06/this-week-in-design-hm-beach-store-concrete-furniture-kickstarter-lens-cap-clip.html</link>
		<pubDate>Fri, 17 Jun 2011 16:04:09 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/design_week_review_6_17-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="design_week_review_6_17" title="design_week_review_6_17" /></span>PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]></description>
	</item>
		<item>
		<title>&#8216;Fast Fashion&#8217; Giant Adopts An Eco-Conscientious Stance</title>
		<link>http://www.psfk.com/2011/03/fast-fashion-giant-adopts-an-eco-conscientious-stance.html</link>
		<pubDate>Tue, 22 Mar 2011 15:59:22 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="113" src="http://www.psfk.com/wp-content/uploads/2011/03/hm_conscious_collection-525x253.png?fedaf9" class="attachment-236x190 wp-post-image" alt="hm_conscious_collection" title="hm_conscious_collection" /></span>H&#038;M's new Conscious Collection aims to remake its image as the purveyor of -of-the-moment fashion.]]></description>
	</item>
		<item>
		<title>The End Of Throwaway Fashion</title>
		<link>http://www.psfk.com/2011/03/the-end-of-throwaway-fashion.html</link>
		<pubDate>Wed, 02 Mar 2011 12:38:49 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="214" height="190" src="http://www.psfk.com/wp-content/uploads/2011/03/denim_windkeeper-525x465.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="hanging-jeans" title="hanging-jeans" /></span>Many factors are contributing to hard times in the denim industry. These factors may encroach on the entire fashion world.]]></description>
	</item>
		<item>
		<title>H&amp;M Turns Unsold Collaboration Pieces Into New Line</title>
		<link>http://www.psfk.com/2011/01/hm-turns-unsold-collaboration-pieces-into-new-line.html</link>
		<pubDate>Wed, 26 Jan 2011 16:09:00 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="179" height="190" src="http://www.psfk.com/wp-content/uploads/2011/01/H-M-525x556.png?fedaf9" class="attachment-236x190 wp-post-image" alt="H &amp; M" title="H &amp; M" /></span>Combining some of the most popular trends of the last few years, H&#038;M has decided to roll out a new line composed entirely of pieces left over from their recent much-hyped capsule collection with Lanvin. ]]></description>
	</item>
		<item>
		<title>H&amp;M&#8217;s GoldRun Mobile Game</title>
		<link>http://www.psfk.com/2010/11/hms-goldrun-mobile-game.html</link>
		<pubDate>Tue, 02 Nov 2010 11:32:37 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="168" src="http://www.psfk.com/wp-content/uploads/2010/11/Screen-shot-2010-11-02-at-12.28.13-AM.png?fedaf9" class="attachment-236x190 wp-post-image" alt="H&amp;M GoldRun" title="H&amp;M GoldRun" /></span>An interactive display window-based mobile game motivates users to interact with, virtually try on, and share H&#038;M clothing &#038; accessories.]]></description>
	</item>
		<item>
		<title>This Week In Design: Recycled Rubber Stool, Cloud Inspired Library, Chables</title>
		<link>http://www.psfk.com/2010/10/this-week-in-design-recycled-rubber-stool-cloud-inspired-library-chables.html</link>
		<pubDate>Fri, 22 Oct 2010 12:13:37 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="177" src="http://www.psfk.com/wp-content/uploads/2010/10/psfk_design_week_review_10_22-525x394.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="psfk_design_week_review_10_22" title="psfk_design_week_review_10_22" /></span>PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]></description>
	</item>
		<item>
		<title>This Week in Brand Strategy &amp; Advertising</title>
		<link>http://www.psfk.com/2010/09/this-week-in-brand-strategy-advertising-12.html</link>
		<pubDate>Thu, 02 Sep 2010 19:42:00 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/9bde71d17819e4d001453ace2a4a54e4-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]></description>
	</item>
		<item>
		<title>Taking It To The Screens: Discount Clothier Zara Goes Online</title>
		<link>http://www.psfk.com/2010/01/taking-it-to-the-screens-discount-clothier-zara-goes-online.html</link>
		<pubDate>Thu, 21 Jan 2010 20:47:49 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="182" src="http://www.psfk.com/wp-content/uploads/2010/01/zara.png?fedaf9" class="attachment-236x190 wp-post-image" alt="zara" title="zara" /></span>In 2010 it's not enough to just take your message to the streets, you've also got to take it to your customer's screen.]]></description>
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		<item>
		<title>When Going &#8220;Green&#8221; Isn&#8217;t Enough: Is H&amp;M Trashing Perfectly Good Clothing?</title>
		<link>http://www.psfk.com/2010/01/when-going-green-isnt-enough-is-hm-trashing-perfectly-good-clothing.html</link>
		<pubDate>Thu, 07 Jan 2010 19:05:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="155" src="http://www.psfk.com/wp-content/uploads/2010/01/H-M-waste-525x347.png?fedaf9" class="attachment-236x190 wp-post-image" alt="H &amp; M waste" title="H &amp; M waste" /></span>In what (if proven true) is slowly but simmering to become one of the biggest scandals in fashion this year, it's recently come to light that Swedish clothing chain H &#038; M has a little known practice of discarding and making unwearable unsold merchandise. ]]></description>
	</item>
		<item>
		<title>Cheap Monday Opens First Store</title>
		<link>http://www.psfk.com/2009/11/cheap-monday-opens-first-store.html</link>
		<pubDate>Thu, 19 Nov 2009 20:00:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/cheap-monday-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Cheap Monday will open their first store ever, in Copenhagen.]]></description>
	</item>
		<item>
		<title>H&amp;M&#8217;s Analog Retail Search Engine</title>
		<link>http://www.psfk.com/2009/10/hms-analog-retail-search-engine.html</link>
		<pubDate>Thu, 29 Oct 2009 19:30:44 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="190" height="190" src="http://www.psfk.com/wp-content/uploads/2009/10/HMs-Analog-Retail-Search-Engine-3.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="H&amp;M&#039;s Analog Retail Search Engine-3" title="H&amp;M&#039;s Analog Retail Search Engine-3" /></span>Celebrating H&#038;M Home's transition from an online and catalog retailer to a physical showroom, design firm UXUS have constructed a unique experimental retail installation.]]></description>
	</item>
		<item>
		<title>Pic: H&amp;M Goes Skinny</title>
		<link>http://www.psfk.com/2009/03/pic-hm-goes-skinny.html</link>
		<pubDate>Thu, 05 Mar 2009 21:12:29 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="142" height="190" src="http://www.psfk.com/wp-content/uploads/2009/03/gone-skinny.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="gone-skinny.jpg" title="gone-skinny.jpg" /></span>It&#8217;s been a while since we&#8217;ve read any tabloid rage about overly-skinny models and we suppose that&#8217;s why this new poster of 2 very thin models stood out on New York&#8217;s Lafayette. H&#38;M]]></description>
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		<title>Roberto Cavalli Produces Line For H&amp;M</title>
		<link>http://www.psfk.com/2007/06/roberto_cavalli.html</link>
		<pubDate>Thu, 21 Jun 2007 14:22:14 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/rhm-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Joining Karl Lagerfeld at the top of the designer-for-cheap-chic pile, Cavalli has agreed to do a collection for the Swedish retail behemoth. It seems HM is returning to true design...]]></description>
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