Jake Kloberdanz, CEO of Hope Wine, has taken the idea of “cause branding” where for-profit corporations partner with non-profit organizations to release limited edition products and services to raise money for charities and created a company around it. Realizing that these short term relationships were beneficial for everyone involved – corporations could promote themselves as socially conscious while simultaneously bolstering sales, non-profits received much needed funding and customers could make purchases they felt good about – Kloberdanz didn’t see any reason these same ideals couldn’t function as a sustainable business model year round. Launched in early 2007, the Southern California based company currently [...]
Read more...January 6, 2009
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