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	<title>PSFK &#187; houseparty</title>
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	<description>Ideas &#38; Trends</description>
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		<title>Xbox&#8217;s New Marketing Plan: Targeting Moms Everywhere</title>
		<link>http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html</link>
		<comments>http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 12:00:47 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand advocates]]></category>
		<category><![CDATA[houseparty]]></category>
		<category><![CDATA[mary kay cosmetics]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[tupperware]]></category>
		<category><![CDATA[US]]></category>
		<category><![CDATA[xbox]]></category>

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		<description><![CDATA[
The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn&#8217;t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox&#8217;s new web-based games and services to their family and friends. USA Today reports:

The Xbox event hosts used their own Xbox 360 consoles to demonstrate the new services, which also require broadband Internet service and subscriptions to Netflix and Xbox Live, [...]]]></description>
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