http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/01/the-key-difference-between-decisive-and-indecisive-people.html Wed, 20 Jan 2010 17:15:25 +0000 Wesleyan University has released a study looking to understand how some people are more decisive than others.]]> http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html Thu, 05 Feb 2009 19:59:51 +0000 Recent studies conducted by researchers at Stanford University and Carnegie Mellon might go a long way in explaining our spending habits or in the case of the current economic downturn, our penny-pinching ways. Apparently, during every purchase we make there is an emotional tug of war taking place in two distinct parts of our brain that determines if we’re going to spend money or not. The study involved imaging shoppers’ brains while they contemplated these decisions. Jonah Lehrer, editor at large for Seed Magazine and author of “How We Decide,” explains: They discovered that when subjects were first exposed toRead more...]]>