A new executive team at MySpace is trying to reignite the brand by focusing on entertainment – music, videos and games – as users leave for “cooler” destinations.

Dropping a total of $2.2 million dollars, South Korea’s Hyundai Card has bought out all media space in the newly opened subway station just outside their building.

While it’s no secret that Hulu, the online video aggregation site launched in a partnership between FOX and NBC in an effort to keep control of content, has become an online success, its meteoric rise might be working too well for some in the industry. The LA Times reports that in March 2009, a year after its release, Hulu recorded 42 million viewers, a figure that puts the site ahead of both Yahoo! and MSN and situates it as a legitimate threat to YouTube’s throne. A fact that should be reason to celebrate, except that they’re giving their programming away [...]

Over the past decade traditional television content has quickly migrated to our computers and as consumers demand easier access to media, major content providers are clamoring to be ahead of the curve.  Entertainment industry executives met at conference earlier this year hoping not to get caught off guard like the music and newspaper industries, but a dominant solution has yet to surface.  The Future of Television conference, hosted by Digital Media Wire, brought together an impressive collection of speakers who struggled to come to a coherent conclusion.
The business model of TV advertising has struggled to transfer successfully onto the internet [...]

Boxee has released an update of its software to allow users to watch all videos on the web including Hulu content. Pandora and 100,000 radiostations have also been added to the content available through the media browser… time to return your cable box??

We’ve noticed a new set of options on Hulu while watching ‘24′. Before the episode starts, there’s an option to choose between watching a movie trailer in exchange for a commercial free experience, or continue with your normal set of commercial breaks.
We opted for the two minute movie trailer of Taken – which, in our opinion, is undoubtedly more enjoyable than watching four, irrelevant, thirty-second ads. Either way, by giving the viewer choice in the inevitable ad segment improves his experience while also potentially removing commercial interruptions during the program.
If you add the Netflix Prize into the equation, you’ve got [...]

On January 9th, video content provider Hulu removed several seasons of the popular F/X series, “It’s Always Sunny in Philadelphia“ from their website with no advance warning. Despite Hulu’s general stance on taking down content (they would prefer not to do it), such moves are sometimes necessary to comply with the networks who own the original rights. A set of circumstances that leaves Hulu precariously positioned between their networks and customers, having to delicately balance both unique relationships in order to make their site successful. And while the above situation may be nothing new, the repercussions following this particular instance are noteworthy, given the [...]