http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/05/sriracha-when-reputation-beats-marketing.html Fri, 22 May 2009 14:17:36 +0000 For some, the simple rooster on a clear bottle with a green cap is a forgettable product on shelves busy with hot sauces, but for many, the bird proudly endorses a spicy concoction worthy of its cult following.  This increasingly popular sauce is Sriracha and its history is not made up of calculated promotions or lofty big business goals. David Tran, founder of Huy Fong Foods and creator of Sriracha, came to the US from Vietnam in 1980 and immediately began producing the hot sauce he had developed at home.  It was a simple home chili paste infused with garlicRead more...]]>