hyundai Archives - PSFK

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Tag: hyundai

Hyundai Unveils Flying Car Concept

The prototype, created by engineers at the company's R&D center in Korea,...

Limited Edition Hyundai Designed By Hermes [Video]

The French luxury brand has collaborated with the Korean car manufacturer to...

Hyundai Creates Egg-Shaped Personal Mobility Vehicle

The E4U concept, which was unveiled at the Seoul Motor Show, moves using a...

Immersing Consumers In Personalized Experiences With Google Maps [Video]

PSFK videochatted with Ogilvy South Africa, Bossa Digital and Innocean on their...

Hyundai HCD-14 Genesis, Stunning Premium Design And Technology Rich

Hyundai's premium cars will likely adopt a 'liquid metal' design theme.

Virtually Drive A Hyundai Through AR Window Projections [Video]

The car company offered projected race simulations inside their new i30,...

Hyundai Interactive Campus Lets Artists Design Large-Scale Installations

Automotive company's university employs a giant video wall to educate and...

Hyundai Opens 5-Star Hotel In Their New Car [Video]

Facebook fans were invited to sign up for the chance to win a luxury stay at a...

Is Hyundai Trying To Become A Luxury Automotive Brand?

After 40 years of making affordable cars, the car maker is attempting to to...

Hyundai Uses Hypnosis Ads To Get People To Buy Their Cars

The automaker is using British celebrity and hypnotist Peter Powers in a new...

Wes Anderson Directs New Commercials For Hyundai [Video]

The famous film director brings his unique aesthetic to the carmaker's ads that...

Hyundai Lets iPhone Users Race On The Big Screen In Times Square [Video]

Players were able to wirelessly control the Veloster in the world's largest...

Hyundai Commissions Videos To Showcase The Creative Thought Process

The car company's digital campaign 'New Thinkers Index' brings together actors,...

Hyundai Creates A Vehicle Concept Fit For An International Spy

At this year's LA Design Challenge, a new concept vehicle for 'Countess of...

3D Projection Mapping With The Hyundai Accent [Video]

Hyundai's live event featured a 3D video projection on the side of a building, a...

Hyundai Creates Giant Augmented Reality Installation For New Viral Ad

Possibly the first instance of an ad created solely with an augmented reality...

Netflix Tops Customer Loyalty Index

Authentic innovation and delight were the key drivers noted in the annual Brand...

Grant McCracken: Cracking The Pomplamoose – Hyundai Case

The Hyundai-Pomplamoose campaign looped the loop. It went from odd to charming...

Hyundai’s Revolutionary iPad Owner’s Manual

The car maker transforms the dull owners manual into a dynamic marketing and...

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news...

Hyundai Equus Will Use iPad As Owner’s Manual

The Hyundai Equus car will come with an iPad for an owner's manual.

NY Auto Show: Hyundai Reveals New Design Focus

Hyundai has created some innovative programs surrounding its vehicles like the...

Hyundai Readies a Prius Fighter

While the Toyota Prius hasn’t yet reached the market saturation that the...

Detroit Auto Show: The Tough Got Going

We mentioned earlier about the toned down atmosphere of the show this year....

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