Designer Loren Kulesus has created an audacious Cadillac concept car with the (theoretical) ability to run for 100 years without refueling or maintenance. Powered by a thorium based nuclear battery system, the car would actually generate enough surplus energy that it could be used to power a small neighborhood or recharge lots of other devices. This Batmobile looking car also has several systems in place that allow very precise handling including 24 automatically adjusted micro-wheels and a flexible, muscle-like body. Though we don’t know how feasible (or safe) the technology is behind this fantastic car, it looks like a great [...]
Read more...January 14, 2009
June 29, 2005
Site Visit: Nike iD Ad In Times Square, NYC
Nike has built a "build your own shoe" promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it.
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