http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:00:44 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/second-life-authorities-can-i-see-your-i-d-please.html Thu, 04 Aug 2011 17:43:47 +0000 Researches say the growing number of virtual characters in online communities has created a need to identify the real people behind aliases for marketing research and law enforcement purposes.]]> http://www.psfk.com/2011/05/connect-a-sketch-enables-collaborative-doodling-from-afar-video.html Tue, 03 May 2011 09:05:24 +0000 A modern take on the classic Etch A Sketch toy enables a collaborative drawing experience for users connected by the Internet. ]]> http://www.psfk.com/2009/01/concept-cadillac-designed-to-run-for-a-100-years-without-refueling.html Wed, 14 Jan 2009 20:17:53 +0000 Designer Loren Kulesus has created an audacious Cadillac concept car with the (theoretical) ability to run for 100 years without refueling or maintenance. Powered by a thorium based nuclear battery system, the car would actually generate enough surplus energy that it could be used to power a small neighborhood or recharge lots of other devices. This Batmobile looking car also has several systems in place that allow very precise handling including 24 automatically adjusted micro-wheels and a flexible, muscle-like body. Though we don’t know how feasible (or safe) the technology is behind this fantastic car, it looks like a greatRead more...]]> http://www.psfk.com/2005/06/site-visit-nike-id-ad-in-times-square-nyc.html Wed, 29 Jun 2005 11:30:16 +0000 Nike has built a "build your own shoe" promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it. PSFK went and braved the crowds and stood in Times SquareRead more...]]>