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	<title>PSFK &#187; ID</title>
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	<link>http://www.psfk.com</link>
	<description>Good Ideas Report</description>
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		<title>Concept Cadillac Designed to Run for a 100 Years (without Refueling)</title>
		<link>http://www.psfk.com/2009/01/concept-cadillac-designed-to-run-for-a-100-years-without-refueling.html</link>
		<comments>http://www.psfk.com/2009/01/concept-cadillac-designed-to-run-for-a-100-years-without-refueling.html#comments</comments>
		<pubDate>Wed, 14 Jan 2009 20:17:53 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Alternative Fuel]]></category>
		<category><![CDATA[Automobile]]></category>
		<category><![CDATA[Cadillac]]></category>
		<category><![CDATA[Car]]></category>
		<category><![CDATA[Concept Design]]></category>
		<category><![CDATA[ID]]></category>
		<category><![CDATA[Nuclear]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=21590</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2009/01/concept-cadillac-designed-to-run-for-a-100-years-without-refueling.html" title="Concept Cadillac Designed to Run for a 100 Years (without Refueling)">
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</a></span>
Designer Loren Kulesus has created an audacious &#8230; [visit site to read more]

&#169; Dan Gould for PSFK, 2009. &#124;
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		<title>Site Visit: Nike iD Ad In Times Square, NYC</title>
		<link>http://www.psfk.com/2005/06/site-visit-nike-id-ad-in-times-square-nyc.html</link>
		<comments>http://www.psfk.com/2005/06/site-visit-nike-id-ad-in-times-square-nyc.html#comments</comments>
		<pubDate>Wed, 29 Jun 2005 11:30:16 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[ID]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Outdoor Marketing]]></category>
		<category><![CDATA[square]]></category>
		<category><![CDATA[tims]]></category>

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<a href="http://www.psfk.com/2005/06/site-visit-nike-id-ad-in-times-square-nyc.html" title="Site Visit: Nike iD Ad In Times Square, NYC">
	<img width="320" height="258" src="'_blank', 'width=640,height=853,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" alt="Site Visit: Nike iD Ad In Times Square, NYC" />
</a></span>Nike has built a &#34;build your own shoe&#34; promotion in Times Square that allows passersby with cell phones to call a toll-free number and use their dial pad to customize the sneaker they prefer and build it in real time on the sign. Between noon and 1pm, and then 3 and 5pm, customers can pick the color for the laces, swoosh, swoosh, uppers and mid-sole, then customize it with initials or personal tags. They then get an SMS message follow up and a URL where they can purchase it. 
 &#8230; [visit site to read more]

&#169; Guy Brighton for PSFK, [...]]]></description>
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