A PSFK Report On
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IDEAS FOR INNOVATION
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[Stat] People are increasingly identifying themselves as global rather than national citizens
29 april 2016
Lufthansa Invites Swedes To Change Their Names
30 december 2013
The airline offered Swedes a chance at a new life in Berlin – but at the price of their names.
Artist Opens Twitter Account To The Public
12 november 2013
In a reflection on Twitter’s recent IPO, artist Kyle McDonald asks what it means to have an online identity.
Wristband Transforms Wearer’s Heartbeat Into Unique Password
4 september 2013
Bionym’s Nymi wristband can identify the wearer by their cardiac rhythm and could be used to unlock car doors or log in to a computer.
How To Stay Ahead In Creative Industries [Video]
31 december 2012
Nick Barham discusses PIE, a shared space startup accelerator from Wieden + Kennedy.
One Day…Our Physical And Virtual Identity Will Blend
27 december 2012
James Tichenor and Josh Walton of Rockwell Group Labs imagine a day when physical and digital become one.
Pixelated Mask Helps You Hide From Facebook Stalkers [Pics]
27 september 2012
Tongue-in-cheek artist's project aims to raise issues around identity and anonymity in a digital lifestyle.
Ed Cotton: Captain Morgan’s Search For Branded Content Treasure
6 june 2012
The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.
This Week In Brand Strategy & Marketing
28 april 2012
PSFK curates some of the strategy, digital and creative advertising news catching our attention.
Scottish Design Firm Creates Business Card From Sandpaper And Wooden Paper
12 december 2011
The design firm helps a woodworking client stay true to form and character with an interesting business card concept
Rapid Growth Of Consumerism And Changing Consumer Identity In China [Headlines]
8 november 2011
Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.
For Twitter, Free Speech Matters — Not Real Names [Headlines]
19 october 2011
How does Twitter deal with government requests for user IDs and network shutdown?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Password-Free Wi-Fi Could Make Our Connected Homes More Secure
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed