http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/scottish-design-firm-creates-business-card-from-sandpaper-and-wooden-paper.html Mon, 12 Dec 2011 17:50:43 +0000 The design firm helps a woodworking client stay true to form and character with an interesting business card concept]]> http://www.psfk.com/2011/11/rapid-growth-of-consumerism-and-changing-consumer-identity-in-china-headlines.html Wed, 09 Nov 2011 03:00:38 +0000 Within the increasing number of people purchasing goods, brand awareness is rising, but loyalty to particular brands is not.]]> http://www.psfk.com/2011/10/for-twitter-free-speech-matters-%e2%80%94-not-real-names-headlines.html Wed, 19 Oct 2011 17:05:47 +0000 How does Twitter deal with government requests for user IDs and network shutdown?]]> http://www.psfk.com/2011/08/second-life-authorities-can-i-see-your-i-d-please.html Thu, 04 Aug 2011 17:43:47 +0000 Researches say the growing number of virtual characters in online communities has created a need to identify the real people behind aliases for marketing research and law enforcement purposes.]]> http://www.psfk.com/2011/07/melvin-the-social-media-machine.html Mon, 04 Jul 2011 11:00:00 +0000 This new robot is a social media master and involves "his" viewing audience in "his" social network. ]]> http://www.psfk.com/2011/05/wmmna-virtual-identities.html Tue, 31 May 2011 15:53:54 +0000 The new exhibition, titled Virtual Identities enquires how digital culture is redefining the characteristics and boundaries of our identity, both personal and collective.]]> http://www.psfk.com/2011/05/frog-design-are-our-lives-vanishing-into-the-cloud.html Mon, 23 May 2011 17:08:06 +0000 Albums, books, and other objects are being replaced by unseen data—but new ways to craft our identities are emerging, too.]]> http://www.psfk.com/2011/05/frog-design-all-up-in-my-grill-personal-digital-space.html Fri, 06 May 2011 15:22:31 +0000 There are many different personal Internet properties an individual can have: Facebook, Twitter, Tumblr and more. Like physical spaces, these digital spots can be personalized and customized. They reflect and embody identity.]]> http://www.psfk.com/2011/04/why-cant-we-judge-a-kindle-by-its-cover.html Mon, 25 Apr 2011 16:18:41 +0000 Amazon's tabula rasa offers food for thought on outsourced customization.]]> http://www.psfk.com/2011/03/one-identity-or-more.html Sun, 27 Mar 2011 01:05:04 +0000 “What needs to change is not so much our behavior, our rules, or our technology but, again, our norms: how we operate as a society and interact with each other.” Jeff Jarvis]]> http://www.psfk.com/2011/02/gold-zinc-recover-fingerprints-from-fabric.html Tue, 01 Feb 2011 17:08:53 +0000 A remarkable new technique allows for detecting subtle clues on soft surfaces - something that has previously been hard to do.]]> http://www.psfk.com/2010/11/systems-that-construct-identity.html Tue, 16 Nov 2010 17:01:30 +0000 Heath Bunting charts a map of British normality as seen by machines via his ongoing Status Project]]> http://www.psfk.com/2010/08/brand-identity-lorenzo-marini-responds-to-psfk-future-of-health-report.html Thu, 05 Aug 2010 17:00:21 +0000 A metaphoric brand identity for community health workers.]]> http://www.psfk.com/2010/07/gill-linton-why-the-gap-sponsorship-of-american-woman-fashioning-an-american-identity-at-the-met-doesnt-make-any-sense.html Tue, 20 Jul 2010 17:31:37 +0000 Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.]]> http://www.psfk.com/2010/07/frequent-lies-in-online-dating.html Mon, 19 Jul 2010 21:01:04 +0000 OkCupid examines the truthfulness of member profile data.]]> http://www.psfk.com/2010/07/data-visualization-and-the-identity-library.html Tue, 13 Jul 2010 21:21:42 +0000 Xi Zhu turns personal information into poignant objects.]]> http://www.psfk.com/2010/06/monocolumn-joined-in-mutual-dislike.html Thu, 03 Jun 2010 11:17:48 +0000 Hungary and Slovakia are embroiled in a furious argument over Hungary’s new citizenship law, trading claim and counter-claim across the Danube.]]> http://www.psfk.com/2010/05/psfk-speaks-with-andrew-kortina-of-venmo.html Thu, 27 May 2010 16:05:02 +0000 The cofounder of a service that allows for payments through text shares his views on trust and the challenges of ubiquitous connectivity.]]> http://www.psfk.com/2010/05/self-conception-and-social-networks.html Mon, 24 May 2010 18:21:37 +0000 Does filling out profiles on social networking sites affect our self-conceived image?]]> http://www.psfk.com/2010/04/i-exist-because-of-command-v-ryan-trecartin-cgi-fashion-algorithms.html Tue, 13 Apr 2010 07:02:56 +0000 Artist Ryan Trecartin explores search dynamics, social media and identity.]]> http://www.psfk.com/2010/02/social-media-week-insights.html Wed, 03 Feb 2010 19:14:43 +0000 Thoughts and observations from IDEO's Humanizing Social Media event.]]> http://www.psfk.com/2010/01/pics-visions-of-australian-identity.html Tue, 12 Jan 2010 07:02:35 +0000 The Australia Project's 'Visions' project attempts to capture the country's opinion's and sense of Australian identity.]]> http://www.psfk.com/2009/12/blippy-broadcasts-credit-card-transactions-to-friends.html Mon, 14 Dec 2009 15:45:46 +0000 Launching a service that is sure to contribute to our evolving conception of privacy and identity in the digital world, Blippy asks users to broadcast what they are buying to their friends. ]]> http://www.psfk.com/2009/11/delicate-facets-of-our-lives.html Wed, 11 Nov 2009 18:13:23 +0000 What do our faces say about who we are?]]> http://www.psfk.com/2009/11/delicate-facets-of-our-lives-2.html Wed, 11 Nov 2009 18:13:23 +0000 What do our faces say about who we are?]]> http://www.psfk.com/2009/11/epic-mickey-disney-reinventing-the-classic-character.html Thu, 05 Nov 2009 19:28:23 +0000 To combat falling domestic merchandise sales and increase Mickey Mouse's relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.]]> http://www.psfk.com/2009/11/epic-mickey-disney-reinventing-the-classic-character-2.html Thu, 05 Nov 2009 19:28:23 +0000 To combat falling domestic merchandise sales and increase Mickey Mouse's relevance amongst children, Disney has undertaken a quiet, albeit full-blown revitalization of the character.]]> http://www.psfk.com/2009/09/the-long-tail-of-coffee-adds-to-starbucks-identity-crisis.html Mon, 21 Sep 2009 14:27:24 +0000 Over the past year we’ve noticed experimentation in Starbucks’ marketing, a reflection of an identity crisis in the industry as “mass-market powerhouses” McDonald’s and Dunkin’ Donuts use the recession to rise from below. On the opposite front gourmet coffee startups are beginning to present the premium quality Starbucks once used as its primary selling point. ]]> http://www.psfk.com/2009/08/big-banks-conceal-identity-using-stealth-spending-anti-branding.html Mon, 17 Aug 2009 07:01:49 +0000 We previously covered one clothing company and its undertaking of an anti-branding campaign, removing logos from its gear to focus on designing a superior product. In July we spotted a covert Starbucks store in Seattle. Now big banks are also taking measures to avoid being identified using “stealth spending” at sponsored events. During the U.S. Open golf tournament at Bethpage Black,  Goldman Sachs, Bank of America, Merrill Lynch, and Morgan Stanley all brought clients to the Heritage Club, an exclusive corporate hospitality center. Hundreds of thousands of dollars were spent on tables but those responsible could not be identified, logosRead more...]]> http://www.psfk.com/2009/07/computing-an-identity-with-delayed-experiences.html Thu, 16 Jul 2009 22:07:32 +0000 Created by Tetsuro Nagata, “Computing an Identity” is an interactive installation where users interact with reflected visuals of themselves, exploring perception by using projected images, time, lights, and shadows. On one screen, you can see yourself in a “delayed mirror,” and as you step closer to it, the time delay increases, allowing you to see what you were like a few seconds ago. In a similar way, a second projection allows the viewer to be conscious of their shadow by delaying the projection, and mixing it with those from previous visitors. The video below shows visitors and their “out ofRead more...]]>