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	<title>@PSFK &#187; ideo</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<item>
		<title>Shawn Parr: Learning From The Edges &#8211; Say Less And Listen More</title>
		<link>http://www.psfk.com/2011/09/shawn-parr-learning-from-the-edges-say-less-and-listen-more.html</link>
		<pubDate>Fri, 02 Sep 2011 14:34:25 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/Paul-Bennett_Never-Waste-a-Crisis-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Paul-Bennett_Never-Waste-a-Crisis" title="Paul-Bennett_Never-Waste-a-Crisis" /></span>Bulldog Drummond's founder describes his learnings from an inspirational talk by IDEO's chief creative office Paul Bennett.]]></description>
	</item>
		<item>
		<title>Grant McCracken: Design Work In Cambodia Can Changes Lives</title>
		<link>http://www.psfk.com/2011/08/grant-mccracken-spend-a-year-in-cambodia-doing-design-work-that-changes-lives.html</link>
		<pubDate>Wed, 17 Aug 2011 20:07:52 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/fellowship-cambodia-human-centered-lab-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="fellowship-cambodia-human-centered-lab" title="fellowship-cambodia-human-centered-lab" /></span>The first Human-Centered Design Innovation Lab is launching in Cambodia, and they're looking for a fellow who is willing to spend a year in Phnom Penh, doing everything from research, field work and interviews to design.]]></description>
	</item>
		<item>
		<title>This (Abridged) Week in Brand Strategy &amp; Marketing</title>
		<link>http://www.psfk.com/2011/06/this-abridged-week-in-brand-strategy-marketing.html</link>
		<pubDate>Fri, 24 Jun 2011 15:00:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/cannes_lions_2011-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="cannes_lions_2011" title="cannes_lions_2011" /></span>PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]></description>
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		<item>
		<title>Ed Cotton: From Short Term Campaigns To Long Term Action</title>
		<link>http://www.psfk.com/2011/04/ed-cotton-from-short-term-campaigns-to-long-term-action.html</link>
		<pubDate>Mon, 04 Apr 2011 15:44:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/04/Ed-Cotton-from-short-term-campaigns-to-long-term-action-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Ed Cotton- from short term campaigns to long term action" title="Ed Cotton- from short term campaigns to long term action" /></span>Most agencies are involved in short-term conversations called campaigns. To go beyond this you need to know where your brand is heading and be in possession of a mission plan.]]></description>
	</item>
		<item>
		<title>NYC&#8217;s Massive New Campus For Design, Technology, and Entrepeneurship</title>
		<link>http://www.psfk.com/2011/01/nycs-massive-new-campus-for-design-technology-and-entrepeneurship.html</link>
		<pubDate>Mon, 31 Jan 2011 13:39:55 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="81" src="http://www.psfk.com/wp-content/uploads/2011/01/Screen-shot-2011-01-28-at-4.49.09-PM-525x182.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Screen shot 2011-01-28 at 4.49.09 PM" title="Screen shot 2011-01-28 at 4.49.09 PM" /></span>General Assembly is co-working loft space that promises start-ups, entrepreneurs, and curious minds an opportunity to congregate, collaborate, and create.]]></description>
	</item>
		<item>
		<title>This Week In Design: Rapid Prototyped Shoe, Classic Single Screen Cinema Rethink, Industrial Rooted Furniture</title>
		<link>http://www.psfk.com/2010/12/this-week-in-design-rapid-prototyped-shoe-classic-single-screen-cinema-rethink-industrial-rooted-furniture.html</link>
		<pubDate>Fri, 17 Dec 2010 15:25:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/psfk_design_week_review_12_17-525x394-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]></description>
	</item>
		<item>
		<title>IDEO&#8217;s RFID Turntable [Video]</title>
		<link>http://www.psfk.com/2010/12/ideos-rfid-turntable-video.html</link>
		<pubDate>Mon, 13 Dec 2010 19:25:03 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/PSFK-Ideo-RFID-Turntable-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>A prototype design uses RFID card readers to bring tactile experience back to digital music play.]]></description>
	</item>
		<item>
		<title>Design Thinking, And The Role Of Networks</title>
		<link>http://www.psfk.com/2010/11/design-thinking-and-the-role-of-networks.html</link>
		<pubDate>Mon, 29 Nov 2010 13:17:01 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/3e1d26e31f120f64a8f0be54e0b89f4c-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>IDEO's Tim Brown discusses how the creative process can be employed as a discipline to help solve some larger, more systematic problems.]]></description>
	</item>
		<item>
		<title>This Week In Brand Strategy &amp; Advertising</title>
		<link>http://www.psfk.com/2010/11/this-week-in-brand-strategy-advertising-18.html</link>
		<pubDate>Fri, 05 Nov 2010 14:22:40 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/41320477057054b96718d8b926a85f72-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]></description>
	</item>
		<item>
		<title>Filtrete Water Station</title>
		<link>http://www.psfk.com/2010/11/filtrete-water-station.html</link>
		<pubDate>Thu, 04 Nov 2010 12:37:08 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/acb3a3ec28b9152d7ec2b05f6ed155bd-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>An innovative water filtration system effectively lessens the use of PET bottles.]]></description>
	</item>
		<item>
		<title>(Video) Innovations In The Written Word</title>
		<link>http://www.psfk.com/2010/09/video-innovations-in-the-written-word.html</link>
		<pubDate>Wed, 22 Sep 2010 18:53:06 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="132" src="http://www.psfk.com/wp-content/uploads/2010/09/coupland-1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="coupland-1" title="coupland-1" /></span>IDEO introduces their vision for the future of the book, by developing an immersive reading experience that transcends the written word.]]></description>
	</item>
		<item>
		<title>This Week In Design: Minimalist Mailbox, Chairs To Hide In, Swiss Interior Design Inspiration</title>
		<link>http://www.psfk.com/2010/09/this-week-in-design-minimalist-mailbox-chairs-to-hide-in-swiss-interior-design-inspiration.html</link>
		<pubDate>Fri, 17 Sep 2010 10:59:18 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="177" src="http://www.psfk.com/wp-content/uploads/2010/09/psfk_design_week_review_9_17-525x394.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="psfk_design_week_review_9_17" title="psfk_design_week_review_9_17" /></span>PSFK curates the latest design ideas and stories you shouldn’t miss from the past week.]]></description>
	</item>
		<item>
		<title>This Week in Brand Strategy &amp; Advertising</title>
		<link>http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-8.html</link>
		<pubDate>Fri, 06 Aug 2010 15:17:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="147" height="190" src="http://www.psfk.com/wp-content/uploads/2010/08/prince-st1-525x678.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="SepiaTown" title="SepiaTown" /></span>PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]></description>
	</item>
		<item>
		<title>Apps For The Pocket Designer</title>
		<link>http://www.psfk.com/2010/03/apps-for-the-pocket-designer.html</link>
		<pubDate>Fri, 12 Mar 2010 15:36:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="133" height="190" src="http://www.psfk.com/wp-content/uploads/2010/03/Apps-For-The-Pocket-Designer-1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Apps For The Pocket Designer-1" title="Apps For The Pocket Designer-1" /></span>Jason Fields of iPhone app review blog app.itize.us, explores generative graphic design applications.]]></description>
	</item>
		<item>
		<title>Insights From IDEO&#8217;s Humanizing Social Media Event</title>
		<link>http://www.psfk.com/2010/02/social-media-week-insights.html</link>
		<pubDate>Wed, 03 Feb 2010 19:14:43 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="233" height="190" src="http://www.psfk.com/wp-content/uploads/2010/02/IDEO.JPG" class="attachment-236x190 wp-post-image" alt="IDEO Buttons" title="IDEO Buttons" /></span>Thoughts and observations from IDEO's Humanizing Social Media event.]]></description>
	</item>
		<item>
		<title>The Importance Of A Design-Centric Process</title>
		<link>http://www.psfk.com/2010/02/the-importance-of-a-design-centric-process.html</link>
		<pubDate>Wed, 03 Feb 2010 15:25:35 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="137" src="http://www.psfk.com/wp-content/uploads/2010/02/The-Importance-Of-A-Design-Centric-Process.png?fedaf9" class="attachment-236x190 wp-post-image" alt="The Importance Of A Design-Centric Process" title="The Importance Of A Design-Centric Process" /></span>The current issue of Business Week features a special report dedicated to assessing the value that strong design can add to an organization.]]></description>
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		<item>
		<title>IDEO Gives Away Research Methodologies</title>
		<link>http://www.psfk.com/2009/07/ideo-gives-away-research-methodologies.html</link>
		<pubDate>Wed, 15 Jul 2009 20:00:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="116" src="http://www.psfk.com/wp-content/uploads/2009/07/ideo-human-centered-design.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="ideo-human-centered-design.jpg" title="ideo-human-centered-design.jpg" /></span>IDEO has developed a free guide tailored for NGOs to develop solutions to social programs. The Human Centered Design Process Guide is over 150 pages of case studies and step-by-step instructions on how to develop innovative solutions to pressing problems. It&#8217;s broken down into different phases and comes with a set of Aspiration Cards. What&#8217;s interesting about this free-source is how in-depth it is, and how much it reveals about the company&#8217;s internal processes. You can download the complete guide here.]]></description>
	</item>
		<item>
		<title>IDEO Tests a Real Holodeck</title>
		<link>http://www.psfk.com/2009/04/eon-reality-builds-a-real-holodeck.html</link>
		<pubDate>Thu, 16 Apr 2009 12:48:52 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="141" src="http://www.psfk.com/wp-content/uploads/2009/04/icube.jpeg?fedaf9" class="attachment-236x190 wp-post-image" alt="icube" title="icube" /></span>Many hold Star Trek as an inspiration pool for future technologies. IDEO recently got a chance to sample a new 3D immersion technology from EON Reality that gets pretty close to the holodeck from the Next Generation series. The iCube is a 10&#8242;x10&#8242; room with three walls and a floor onto which a high-resolution stereoscopic image is projected onto each surface. The viewer wears polarized 3D glasses and can walk freely around the room to move through the virtual environment. The system tracks the viewers movement with markers on the glasses much like how motion capture is used to record<a title="IDEO Tests a Real Holodeck" href="http://www.psfk.com/2009/04/eon-reality-builds-a-real-holodeck.html">Read more...</a>]]></description>
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