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	<title>PSFK &#187; ikea</title>
	<atom:link href="http://www.psfk.com/tag/ikea/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>(Pics) Kitchen Island Made of 20,000 Lego Bricks</title>
		<link>http://www.psfk.com/2009/10/pics-kitchen-island-made-of-20000-lego-bricks.html</link>
		<comments>http://www.psfk.com/2009/10/pics-kitchen-island-made-of-20000-lego-bricks.html#comments</comments>
		<pubDate>Fri, 16 Oct 2009 16:41:28 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Architecture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Interior Design]]></category>
		<category><![CDATA[Lego]]></category>
		<category><![CDATA[toys]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49858</guid>
		<description><![CDATA[Designers Philippe Simon and Pillard Rosetti customized their IKEA kitchen island by covering it with over 20,000 LEGO pieces.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/pics-kitchen-island-made-of-20000-lego-bricks.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IKEA Competition For Kids Generates Tonnes Of Aluminum</title>
		<link>http://www.psfk.com/2009/10/tonnes-of-aluminum-in-ikea-competition-for-kids.html</link>
		<comments>http://www.psfk.com/2009/10/tonnes-of-aluminum-in-ikea-competition-for-kids.html#comments</comments>
		<pubDate>Thu, 15 Oct 2009 17:22:41 +0000</pubDate>
		<dc:creator>Ebba Akerman</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[WWF]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49733</guid>
		<description><![CDATA[IKEA and WWF are galvanizing Swedish school kids in the ages 6-9 to collect  the aluminum shells from tea lights. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/tonnes-of-aluminum-in-ikea-competition-for-kids.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Agency Uses Crowdsourcing to Create Social Media Platform for IKEA</title>
		<link>http://www.psfk.com/2009/09/agency-uses-crowdsourcing-to-create-social-media-platform-for-ikea.html</link>
		<comments>http://www.psfk.com/2009/09/agency-uses-crowdsourcing-to-create-social-media-platform-for-ikea.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 14:32:30 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[norway]]></category>
		<category><![CDATA[open inspiration]]></category>
		<category><![CDATA[vizeum]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46647</guid>
		<description><![CDATA[Vizeum Norway are pitching for the Ikea account, and they've decided to use crowdsourcing to answer the brief, which requires coming up with an idea for a social media platform for the iconic brand.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/agency-uses-crowdsourcing-to-create-social-media-platform-for-ikea.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Chinese IKEA Shoppers Eat and Nap, But Don&#8217;t Necessarily Buy</title>
		<link>http://www.psfk.com/2009/09/chinese-ikea-shoppers-eat-and-nap-but-dont-necessarily-buy.html</link>
		<comments>http://www.psfk.com/2009/09/chinese-ikea-shoppers-eat-and-nap-but-dont-necessarily-buy.html#comments</comments>
		<pubDate>Fri, 04 Sep 2009 10:03:46 +0000</pubDate>
		<dc:creator>Sean Leow</dc:creator>
				<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[ikea]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=45778</guid>
		<description><![CDATA[
Anybody who visits IKEA on a weekend in China will be sure to find the familiar scene of customers napping on the couches and beds. And if you stop by the popular IKEA cafeteria, you almost certainly will have to wait around before a table opens up. Following up on our previous coverage, we now take a deeper look at Chinese consumers reaction to IKEA.
Opening their first store ten years ago, IKEA has become a popular place for the rising middle class to spend their freetime, but they are not necessarily buying the furniture. In our experience, Chinese customers are [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/chinese-ikea-shoppers-eat-and-nap-but-dont-necessarily-buy.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brand Culture Shock: IKEA Retail Experience Adapts To Beijing</title>
		<link>http://www.psfk.com/2009/08/brand-culture-shock-ikea-retail-experience-adapts-to-beijing.html</link>
		<comments>http://www.psfk.com/2009/08/brand-culture-shock-ikea-retail-experience-adapts-to-beijing.html#comments</comments>
		<pubDate>Thu, 27 Aug 2009 07:05:27 +0000</pubDate>
		<dc:creator>Caleb Kramer</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[beijing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[ikea]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=44289</guid>
		<description><![CDATA[
The LA Times has published an interesting gallery of images showing Beijing consumers using their local IKEA store as a space to relax and socialize. Beyond shopping, the store has become a destination for Saturday afternoon family outings, naps, and photo shoots.
Only with China&#8217;s recent economic growth have branded retail experiences become more common. For most Chinese the concept is still fairly foreign, making visiting these locations a form of entertainment.
[via LA Times]


By Caleb Kramer &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Advertising &#38; Branding,  Home &#38; Garden,  Retail and beijing, brand, china, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/brand-culture-shock-ikea-retail-experience-adapts-to-beijing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Brands Report: Lessons From The Top 10 Brands</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html</link>
		<comments>http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html#comments</comments>
		<pubDate>Thu, 06 Aug 2009 14:52:21 +0000</pubDate>
		<dc:creator>Ebba Akerman</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[good magazine]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[virgin]]></category>
		<category><![CDATA[Zipcar]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40758</guid>
		<description><![CDATA[
Google
Experiment rapidly, embrace failure.
Apple
Every aspect of your brand should be as good as the product.
Zipcar
Stop selling products, start selling services.
GOOD Magazine
Set the agenda and let your customers spread the conversation.
Amazon
Identify parts of our business that could be offered as additional services.
Facebook
Create the playground and let your customers define your offering.
Virgin
Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service.
Twitter
Stay flexible, allow your audience to dictate how your services or products are used.
IKEA
Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/good-brands-report-lessons-from-the-top-10-brands.html/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Good Brands Report: IKEA (#9)</title>
		<link>http://www.psfk.com/2009/08/good-brands-report-ikea-9.html</link>
		<comments>http://www.psfk.com/2009/08/good-brands-report-ikea-9.html#comments</comments>
		<pubDate>Wed, 05 Aug 2009 18:41:26 +0000</pubDate>
		<dc:creator>Ebba Akerman</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[furniture design]]></category>
		<category><![CDATA[good brands report]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40754</guid>
		<description><![CDATA[
Beyond IKEA’s continued allegiance to its core premise of offering affordable, well-designed furniture and household goods, they have maintained creative efforts to evolve their marketing and peripheral services around this central hub.
Useful services such as their bike-sharing program in Denmark, car sharing in France and their free water taxi in New York offer innovative ways to help their customers more easily access their stores. By making it as easy as possible to buy their products, IKEA closes the gap between intent and purchasing.
Lesson for Business:
Take a wider view of the shopping experience, making each step along the path to purchase [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/good-brands-report-ikea-9.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ikea Asks You To Come Into The Closet</title>
		<link>http://www.psfk.com/2009/07/ikea-asks-you-to-come-into-the-closet.html</link>
		<comments>http://www.psfk.com/2009/07/ikea-asks-you-to-come-into-the-closet.html#comments</comments>
		<pubDate>Fri, 24 Jul 2009 07:11:58 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[bedroom secrets]]></category>
		<category><![CDATA[come into the closet]]></category>
		<category><![CDATA[ikea]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39242</guid>
		<description><![CDATA[Image Credit: Getty Images, Amy Steigbigel Photography/Flickr
There seems to be no stopping Ikea, everybody&#8217;s favorite accessible furniture brand. Bedroom Secrets wasn&#8217;t too long ago, and they&#8217;ve already come up with Come Into The Closet, where you can customize your music as you go through the site, either by uploading your own tracks or selecting from a list of songs already provided. You can then use the keys on your keyboard to make the characters on the screen move at a pace you like, simultaneously creating drum sounds. If you have a microphone, you can even clap your hands or make [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/ikea-asks-you-to-come-into-the-closet.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retail Sustainability: High, Low and Inbetween</title>
		<link>http://www.psfk.com/2009/07/retail-sustainability-high-low-and-inbetween.html</link>
		<comments>http://www.psfk.com/2009/07/retail-sustainability-high-low-and-inbetween.html#comments</comments>
		<pubDate>Wed, 15 Jul 2009 17:21:30 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Patagonia]]></category>
		<category><![CDATA[Sustainability]]></category>
		<category><![CDATA[sustainability index]]></category>
		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=38213</guid>
		<description><![CDATA[In a recent interview with Fast Company, Patagonia founder, Yvon Chouinard offers his thoughts on running an environmentally conscious business and what is on his mind - the "myth of sustainability", an ideal he sees as a path rather than [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/retail-sustainability-high-low-and-inbetween.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ikea&#8217;s Bedroom Secrets</title>
		<link>http://www.psfk.com/2009/06/ikeas-bedroom-secrets.html</link>
		<comments>http://www.psfk.com/2009/06/ikeas-bedroom-secrets.html#comments</comments>
		<pubDate>Mon, 29 Jun 2009 14:13:34 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[bedroom secrets]]></category>
		<category><![CDATA[diesel]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[open kitchen]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=36773</guid>
		<description><![CDATA[
Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia&#8217;s Somebody Else&#8217;s Phone campaign, as well as Diesel&#8217;s hijacking campaign from not too long ago, though user-generated content is something the other two [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/ikeas-bedroom-secrets.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>IKEA Welcomes Freeloading Parents</title>
		<link>http://www.psfk.com/2009/06/ikea-welcomes-freeloading-parents.html</link>
		<comments>http://www.psfk.com/2009/06/ikea-welcomes-freeloading-parents.html#comments</comments>
		<pubDate>Wed, 24 Jun 2009 19:50:24 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[daycare]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[retail experience]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=36606</guid>
		<description><![CDATA[
If simply getting customers in the door is the key to creating a successful business, then IKEA just might have developed the winning formula. The NY Daily News visits the Swedish retailer at their location in Red Hook, Brooklyn to examine the growing trend among people who are visiting the store several times a week to take advantage of the free daycare. The service will watch children between 36 and 50 inches in height for 45 minutes on weekdays and 30 minutes on weekends, providing a much needed respite for overworked parents and guardians &#8211; enough time to catch a break, [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/ikea-welcomes-freeloading-parents.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ikea Leko is Car Sharing not Car Making</title>
		<link>http://www.psfk.com/2009/03/ikea-leko-is-car-sharing-not-car-making.html</link>
		<comments>http://www.psfk.com/2009/03/ikea-leko-is-car-sharing-not-car-making.html#comments</comments>
		<pubDate>Mon, 30 Mar 2009 22:29:12 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Comuto]]></category>
		<category><![CDATA[ikea]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29972</guid>
		<description><![CDATA[
Fast Company recently reported today that the mysterious cloth draped car called the &#8216;Ikea Leko&#8217; is actually a car sharing program in conjunction with Comuto, the French ride-sharing company behind Covoiturage.fr, for 26 IKEA locations in France. The service will be similar to the Ikea/zipcar program in the US pictured above.
While we&#8217;re bummed that the reveal won&#8217;t be either a real car or a clever April fools internet hoax, it is nice to see the retailer expanding this service to more locations.
[photo via positive fanatics]


By Dave Pinter &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; More stories in: [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/ikea-leko-is-car-sharing-not-car-making.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Most Popular Articles on PSFK From the Last 7 Days</title>
		<link>http://www.psfk.com/2009/03/most-popular-articles-on-psfk-from-the-last-7-days-32.html</link>
		<comments>http://www.psfk.com/2009/03/most-popular-articles-on-psfk-from-the-last-7-days-32.html#comments</comments>
		<pubDate>Mon, 30 Mar 2009 21:59:35 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[PSFK News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Automotive]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[Popular Articles]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29970</guid>
		<description><![CDATA[Here are PSFK’s top five articles from Mar. 23 &#8211; Mar. 29, 2009.  Results are based on Google Analytics and in order of overall page views.
Stella McCartney Boot-Tights &#8211; Orli Sharaby
Nokia Almighty Headsets &#8211; Piers Fawkes
Swedish Magazine is Published as a Tattoo &#8211; Dan Gould
IKEA to Reveal Concept Car &#8211; Dave Pinter
Wieden Kennedy&#8217;s Nokia Competition Shows That Crowdsourcing can Suck For the Crowd &#8211; Piers Fawkes


By Christine Huang &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: PSFK News and advertising, Automotive, branding, Design, Fashion, ikea, Media &#38; Publishing, nokia, Popular Articles 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/most-popular-articles-on-psfk-from-the-last-7-days-32.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ikea to Reveal a Concept Car</title>
		<link>http://www.psfk.com/2009/03/ikea-to-reveal-a-concept-car.html</link>
		<comments>http://www.psfk.com/2009/03/ikea-to-reveal-a-concept-car.html#comments</comments>
		<pubDate>Mon, 23 Mar 2009 17:23:58 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[concept car]]></category>
		<category><![CDATA[ikea]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=29275</guid>
		<description><![CDATA[
Jalopnik found a new mini site Ikea has launched to showcase the reveal of a &#8216;concept car&#8217;. The wrapped vehicle is called Leko. Jalopnik translated some of the French on the intro page which says the concept car is a modular design which can operate as a coupe or as a convertible, and has the full backing of the World Wildlife Fund France. Rumor is that the car will be sold flat-packed and assembled with only an allen wrench. The site counts down to a few moments before April 1st.


By Dave Pinter &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/ikea-to-reveal-a-concept-car.html/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>MEDIA ARTS MONDAYS:  The Spontaneity Strategy</title>
		<link>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html</link>
		<comments>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 22:39:46 +0000</pubDate>
		<dc:creator>Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Crest]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Media Arts Mondays]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28846</guid>
		<description><![CDATA[
In today’s dynamic media landscape, people are living their lives at the speed of real time. News is expected to be up to the second, friends keep up with each others’ lives online, step by step and hour by hour, and the latest and greatest can change every time you “refresh the page.” It has created a culture where there is a lot of cache in knowing and being part of what’s current, and anything slightly out-of-date can feel awkwardly out of synch. And it’s not just newsrooms and networking sites that need to keep up; it’s an expectation that [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>New Ikea Designed Solar-Powered Lights</title>
		<link>http://www.psfk.com/2009/03/new-ikea-designed-solar-powered-lights.html</link>
		<comments>http://www.psfk.com/2009/03/new-ikea-designed-solar-powered-lights.html#comments</comments>
		<pubDate>Mon, 09 Mar 2009 20:08:36 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[environmental design]]></category>
		<category><![CDATA[Green Design]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[solar power]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28074</guid>
		<description><![CDATA[
Ikea, the home furnishing design powerhouse, has unleashed a new line of solar-powered lights in preparation for the summer.  The outdoor lights are simple LEDs that use 70% less energy and last longer than conventional bulbs.  With the price of solar panels dropping and the need for renewable energy sources skyrocketing, it&#8217;s nice to see a big design group like Ikea getting onboard.
A unique value of solar-powered outdoor lighting is that there is no need for underground wiring or permanent positioning.  The practical and reasonable devices are perfect for patios or camping trips, but we have yet to get our [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/new-ikea-designed-solar-powered-lights.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ikea Lobbying for Oval Office Decor</title>
		<link>http://www.psfk.com/2009/01/ikea-lobbying-for-oval-office-decor.html</link>
		<comments>http://www.psfk.com/2009/01/ikea-lobbying-for-oval-office-decor.html#comments</comments>
		<pubDate>Tue, 13 Jan 2009 15:24:42 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[popup]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=21436</guid>
		<description><![CDATA[
The tight economy has inspired Ikea to offer a fiscally responsible furniture option to incoming president Barak Obama for his oval office. The furniture retailer recently created a mock-up of the office in the main hall of the Union subway station. Along with the mock-up, a website called Embrace Change 09 has been established. For now it is counting down to move in day, but visitors can leave an email address for updates on the project.
[photo via cpayne]
[via brandweek]


By Dave Pinter &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; More stories in: Retail and ikea, popup 


	]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Innovation Thrives: IKEA</title>
		<link>http://www.psfk.com/2009/01/when-innovation-thrives-ikea.html</link>
		<comments>http://www.psfk.com/2009/01/when-innovation-thrives-ikea.html#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:10:20 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/01/when-innovation-thrives-ikea.html</guid>
		<description><![CDATA[
Hub Magazine carries an indepth feature on innovation at IKEA. In the article the marketing chief of IKEA US, Bill Agee, talks about how an attitude of independence from the rest of the pack means fresh design and better products. An extract:
Hub: How does IKEA encourage a culture of innovation?
There is absolutely an expectation at IKEA that, with our flat organization structure, everyone contributes. Whoever you are within the IKEA organization, you’re expected to contribute your ideas — your new ideas, your old ideas or whatever it may be — and every idea is welcome.
That means that many more innovative [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Ikea Mini-Site</title>
		<link>http://www.psfk.com/2008/02/new-ikea-mini-site.html</link>
		<comments>http://www.psfk.com/2008/02/new-ikea-mini-site.html#comments</comments>
		<pubDate>Mon, 11 Feb 2008 14:17:48 +0000</pubDate>
		<dc:creator>Dave Pinter</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Home & Garden]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Lifestyle]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2008/02/new-ikea-mini-site.html</guid>
		<description><![CDATA[Ikea with Forsman &#38; Bodenfors have created another innovative mini-site this time highlighting their bedroom sets. Have a look here. The site contains four video vignettes of stressed individuals and a super slo-motion view of their bedrooms. The video is beautifully shot and seems highly influenced by the work of video artist Bill Viola.
Each room takes a bit of time to load so be patient. You can select different views within each room by clicking the image.


By Dave Pinter &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; More stories in: Advertising &#38; Branding,  Home &#38; Garden and ikea, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
