A PSFK Report On
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Honor David Bowie With a Selfie Makeover
14 january 2016
To honor Bowie, an augmented reality app turns you into Ziggy Stardust
App Analyzes Selfies To Provide The Perfect Bra Fit
21 february 2014
ThirdLove patents computer vision technology for determining a user's size through their smartphone.
Bench Captures Memories Within Its Shadows
8 october 2013
A project recently exhibited at the 2013 London Design Festival uses an AR app to attach users' stories to a specific time and location.
Skittles Fans Play Rock, Paper Scissors Online With Live Opponents
6 march 2013
The candy brand is challenging fans to play a modified version of the game by holding up different flavors to the camera in an effort to beat the other player.
Brands Can Visually Monitor Logo Presence On Instagram
13 december 2012
Gazematrix's image recognition software help monetizes the social network for businesses.
Tesco Uses AR Advertising For ‘Big Price Drop’ Campaign
29 september 2011
The supermarket has introduced the UK's first image recognition augmented reality print campaign.
Smartphones Can Surmount Underappreciated Challenges
26 april 2011
A new app makes use of smart phone technology to assist visually impaired users.
Making The World Around You Clickable
9 march 2011
Microsoft Tag's Robin Lanahan talks with PSFK in anticipation of her upcoming presentation at our Future of Mobile Marketing Salon in Austin.
Toshiba Makes Self-Checkout Systems Smarter
7 february 2011
Using image recognition and machine-learning, researchers have developed a new self-checkout system that can distinguish between objects with subtle color and shape differences.
Simple Software Can Make A Big Difference [Video]
31 january 2011
Widely available personal technology utilised to aid in the regular intake of prescriptive medicine.
iPhone App Hyperlinks Reality To Your Shopping List
11 november 2010
The new Tesco Application aims to make shopping lists obsolete.
The Royal Mail Launches The World’s First Intelligent Stamp
3 september 2010
The British postal service is using image recognition technology to generate public interest in its special edition stamps.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots