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influence
Advertising april 7, 2013

Melissa Waggener Zorkin: Disaster Relief Is The Tip Of The Iceberg For Social Media

In advance of the PSFK CONFERENCE 2013 in NYC, Melissa Waggener Zorkin discusses how Twitter and the like are changing the way we support each other as a society.

Advertising december 9, 2012

Rick Murray: Why Millennial Shoppers Are Alpha-Influencers

The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?

Advertising april 30, 2012

The Anti-Klout Measures How Much Of A D–chebag You Are Online

Klouchebag lets users check if they're a nice person or just 'very noisy' on social media sites.

Advertising april 18, 2012

Klout Introduces Brand Pages

The company gives influencers a place to be recognized and have a direct impact on the brands they like.

Technology march 2, 2012

‘Klout For Pinterest’ Scores Your Influence & Popularity

Pinpuff estimates reach on the sharing platform based on user's followers, following, boards, pins, etc.

Culture february 10, 2012

Platform Recommends Music By Tracking Artist Influence

Music Bloodline provides a historically-informed way of discovering new bands based on their reach.

Culture october 31, 2011

Social Consumers And The Science Of Sharing [Infographic]

Companies M Booth and Beyond found that people who are high sharers online are valuable to brands as they recommend products more often and influence others' purchases.

Advertising june 9, 2011

David Armano On The Power Of Influence

David Armano, executive vice president for Global Innovation & Integration at Edelman Digital, offers his insights on the power of influence within the social media landscape.

Advertising may 17, 2011

How Do Brands Gain Authority In The Age Of Digital Overload?

Edelman's Steve Rubel shares some suggestions at Mashable Connect 2011.

Advertising september 2, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising august 6, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising july 23, 2010

This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising june 26, 2010

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Cities september 15, 2009

When Peer Pressure Shows Positive Results

It turns out that peer pressure might not always be such a bad thing after all, particularly when it causes us to act in beneficial ways. With the economy already affecting consumer spending habits, companies are increasingly looking at the ways behavioral economics can be influenced by public transparency and participation.

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