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Influencer Targeting
Advertising may 19, 2013

Macala Wright: How Retailers Have Figured Out Paid Influencer Programs

Style Coalition allows fashion brands and lifestyle marketers to remove the middle man in taste-maker marketing.

Advertising march 10, 2013

Macala Wright: Why Influencer Marketing Is Failing In Retail

The blurring of lines between earn and paid has created a lack of transparency and trust.

Design december 4, 2008
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