http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 23:16:43 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2008/12/microsofts-latest-upgrade-softwear.html Thu, 04 Dec 2008 19:49:39 +0000 Last night, we attended Microsoft’s soft launch party for Softwear, the company’s new line of graphic tees designed by hip-hop artist Common and “inspired by the 1980s when both Microsoft and hip-hop really came of age.” The software giant’s foray into fashion is intended to conjure a sense of nostalgic hipness around the brand, while reacting to the “I’m a PC” stereotype made popular by Apple. The shirts, which will hit select stores in the US on Dec 15, incorporate old DOS iconography, geek vernacular, and a retro-futuristic aesthetic into some surprisingly stylish designs. Softwear’s two lines, Classic and Common’sRead more...]]> http://www.psfk.com/2008/11/the-muji-is-the-message.html Mon, 03 Nov 2008 22:24:44 +0000 Japanese design company Muji wants to be clear with the latest message on their website: they are “not a brand.”  They simply develop “products with a view towards global consumption of the future.”  Curious. On one hand, their vision is to be commended for offering an intelligent response to unchecked consumerism, where fads and cheaply manufactured goods are too often easily discarded when they go out of style or break.  To combat this trend, “MUJI aims to raise the standard of ‘enough’ to the greatest extent possible.” They plan on accomplishing this by creating universal products made with dependable materialsRead more...]]> http://www.psfk.com/2008/10/sharedegg-maps-of-consumer-culture-2.html Fri, 31 Oct 2008 16:08:08 +0000 SharedEgg offers some neat data visualization maps that provide a glimpse of the interconnected web of products, brands, and activities that binds us. Based on data collected from constituents of various ‘subcultures’, the maps reflect the different labels people have for themselves and others based on what they like, what they consume and how they spend their free time. SharedEgg explains their process: What we ended up asking of our participants was just to list some of the products, and activities that they are involved with: what music artists they listen to, what movies they watch, what television shows theyRead more...]]> http://www.psfk.com/2008/10/next-generation-marketing-2.html Fri, 31 Oct 2008 16:43:24 +0000    View SlideShare presentation or Upload your own. (tags: collaboration brand) The way we influence and interact through the internet is constantly changing. We’ve all witnessed how user generated content has brought new creative potential to consumers and opened up the doors of online collaboration. But while UGC’s impact on marketing and the way youth consume and create web content is significant, some believe it still has a long way to go. Screenplay‘s Strategic Director Helge Tennø offers a compelling argument on the limitations of the current means for online collaboration, deeming them too rigid and presenting “artificial barriers” forRead more...]]> http://www.psfk.com/2008/10/better-pr-through-friendfeed.html Thu, 09 Oct 2008 20:49:15 +0000 The PR industry as we once knew it is dead.  We’ve written about this topic before, but recently we came across some advice on creating the best PR through the social aggregator, FriendFeed.  SocialTNT explains the most efficient way to market yourself or your company in a well organized article. The important lessons detailed involve staying current on the feed to maximize media research opportunities and taking advantage of the contacts you have.  In a new world that values usefulness over experience, staying current is critical.  Becoming involved is one of the central aims of FriendFeed and you can easilyRead more...]]> http://www.psfk.com/2008/07/basecamp-a-tale-of-building-buzz.html Tue, 22 Jul 2008 17:19:22 +0000 37signals has an interesting article about how they successfully launched a product to their target market after building up a strong base of fans. It serves as an market compass on how to transition from design to market. The article continues: We built up an audience that turned out to be an invaluable headstart when we eventually launched Basecamp. It’s a lot easier to market a product when you already have thousands of fans — ones who are the perfect target market for what you’re trying to sell. It’s also worth reemphasizing one thing that’s been there from the beginning:Read more...]]> http://www.psfk.com/2007/05/chasing-cool.html Tue, 08 May 2007 19:24:06 +0000 Gen Art Pulse have an interesting interview with Noah Kerner, co-founder of Noise Marketing, and Gene Pressman, former co-CEO of Barneys. The two have recently completed a book entitled, Chasing Cool, in which they “interview everyone from Tom Ford to Tiki Barber in their quest to define what it takes to stand out in today’s crowded marketplace.” This quote in particular stood out: So what is it about the current generation that makes us so hard to please when it comes to finding what’s “cool”? The current generation is no different than any generation that has preceded it. There’s justRead more...]]> http://www.psfk.com/2007/03/personal-endorsements-via-mobiles.html Wed, 28 Mar 2007 16:27:52 +0000 A new free service called xipto is paying taste-makers and influencers to endorse specific products and services to their circle of friends by leaving a pre-recorded message on their mobile phone. Each time someone calls, the caller hears “this clip was endorsed by the person you are calling,” the message plays, and the endorsers receives payment. The cool thing here is that each user gets to select exactly what they want to endorse by managing their own playlist of brands/campaigns they support. Users have the option of running a single message or having a rotating list. mocoNews writes: Most ofRead more...]]> http://www.psfk.com/2007/03/greenpeace-climate-change-ad.html Tue, 27 Mar 2007 19:11:53 +0000 With the news that British Airways are to launch internal UK flights from London to Newquay Greenpeace ran this ad: via Rodrigo Linzao’s Flickr & Russell Davies]]> http://www.psfk.com/2007/03/media-idea-pimped-oystercard-holders.html Fri, 23 Mar 2007 14:37:40 +0000 Why don’t you give commuters something fun to put in their pockets – or even something useful? Lots of examples of ‘pimped’ London Oystercards are cropping up on the web: Badoyster Transport For London Artist Series Knitted! [via Londonist: Pimp My Oystercard]]]> http://www.psfk.com/2007/03/blog-advertising-the-deck-expands.html Fri, 09 Mar 2007 16:06:07 +0000 The Deck, an advertising network for creative and design blogs, has expanded its portfolio to include Subtraction, swissmiss and Zedelman. More info: The Deck By Coudal Partners]]> http://www.psfk.com/2007/02/more-great-blog-advertising-at-socialites-life.html Mon, 26 Feb 2007 20:15:17 +0000 The Socialite’s Life continues to show the way in terms of naturally blending advertising and editorial content. For the Oscar’s, they got Mastercard perfectly positioned.]]> http://www.psfk.com/2007/02/scion-dashboard.html Fri, 23 Feb 2007 20:51:14 +0000 In conjunction with Chicago’s Auto Show, Scion will be taking over Wicker Park hotspot Four, and transforming it into a place where dining, music, art, and entertainment convene under one roof to offer the best of Chicago’s arts and culture. The event plans to showcase local and emerging talents while recognizing the Wicker Park district as an important cultural and creative hub in Chicago. The event will be open to the public seven days a week and they are encouraging people to spend their afternoons lingering around their cafe, where they will be providing free wi-fi. The press release reads:Read more...]]> http://www.psfk.com/2007/02/how-to-find-influencers-in-asia.html Mon, 12 Feb 2007 15:29:24 +0000 The Digital Influence Mapping Project reveals their methodology on seeking influential bloggers and online publishers in Asia. They say: We have been working all week to apply our process for identifying influencers in specific categories across the region in Asia. We have a model for rating “influence” amongst bloggers. The elements include: * Affiliation of blog writer(s) * Number of links to the blog * Number of feed subscriptions * Search engine results position for relevant keyword searches * Last update * Industry mentions/lists of top blogs * Inclusion in Technorati Blog Directory and other online directories * Discussion AnalysisRead more...]]> http://www.psfk.com/2007/02/product-placement-in-vidcasts.html Thu, 08 Feb 2007 18:53:43 +0000 So why do you think that Apple screen is sat in the back of the daily podcast by MobuzzTv Spain. Nice product placement? Where’s your product? MobuzzTV]]> http://www.psfk.com/2007/02/advertising-on-blogs-a-socialites-life.html Mon, 05 Feb 2007 15:32:12 +0000 Hot on the heels of the ‘Product Of The Day’ advertorial blog post, we find a new campaign integrated iunto gossip site A Socialite’s Life. In this campaign, MAC sponsors every fashion post during NYC Fashion Week 07. “Fashion Week coverage sponsored by MAC” says the image atop each article. A Socialite’s Life]]> http://www.psfk.com/2007/02/media-ideas-new-blog-network.html Thu, 01 Feb 2007 16:09:46 +0000 Ex-Gawker editor Elisabeth Spiers has launched a new blog network called Dead Horse that might be worth advertising on. Dead Horse properties include Dealbreaker.com, launched last June and targeted at the financial industry, AboveTheLaw.com, SuperMogul.com and Fashionista]]> http://www.psfk.com/2007/01/collaborative-website-system.html Thu, 01 Feb 2007 00:10:29 +0000 If you’re looking to create a website around a certain topic, you might be interested in NewsCloud.com. Jeff at Idealog says: If you’re looking to start up your own online media publication but want something more sophisticated than a blog, check out the latest release of the NewsCloud Open Source Media Platform. NewsCloud.com is a social network for news, like Digg but open source with a greater emphasis on building grassroots networks for collaborative journalism. NewsCloud]]> http://www.psfk.com/2007/01/advertisers-avoid-ad-blog-networks-use-google-instead.html Tue, 23 Jan 2007 20:42:53 +0000 Apparently, advertisers are avoiding advertising blog networks and using Google to advertise on leading blogs. We noticed a number of brands were appearing on PSFK’s site that hadn’t been bought through our rep, Federated Media – and when we looked into it, we found that the advertisers had booked Google AdSense ads that run in rotation in the unsold inventory. What the advertisers are doing are buying site specific Google ads: in other words, they say ‘run this ad on this site’ to Google. Why would they do this? We looked at the mathematics and analyzed our stats. So farRead more...]]> http://www.psfk.com/2007/01/influencing-influencers.html Thu, 18 Jan 2007 22:01:26 +0000 One of the holy grails of marketing is persuading influencers or mavens or whatever you wish to call them that your brand or product is good/cool/useful. Marketing Profs have put up a really good article called Five Ways to Develop a Dialogue with Key Influencers. “When you want to buy a new BBQ, whom do you ask? If you want to know which smartphone to buy, what blog do you read? And if you’re looking for a school in which to enroll your child, whose advice do you seek? “Those people you’re calling, emailing, or reading—they’re special… the alpha crowd:Read more...]]> http://www.psfk.com/2007/01/free-mp3s-for-bloggers.html Mon, 15 Jan 2007 13:00:17 +0000 A new service called Promonet is giving bloggers the ability to browse through a catalog of hundreds of thousands of releases online and legally post MP3s on their blogs (or use the tracks in podcasts). By logging into Promomet you can download and legally share thousands of mp3s through your blog or podcast. Their goal is to introduce great independent music to fans that want to help tell the world about it. To do this, they have struck a deal with all IODA labels (independent online distribution alliance) to make their music available legally for fans to discover, review, download,Read more...]]> http://www.psfk.com/2007/01/buzz-agency-mucks-up-microsoft-campaign-again.html Mon, 01 Jan 2007 20:18:52 +0000 Buzz agency Edelman have crowned a year of mistakes by asking for the laptops back that they sent out to bloggers on behalf of their client Microsoft. Bloggers have been left resentful after they were sent ‘Ferrari laptops’ to promote Microsoft’s Windows Vista and AMD’s Turion only to be asked for them back. When they were received many of the bloggers disclosed that they had received the laptops in the spirit of transparency that has been developing in the blogosphere to fight ‘pay-per-post’ blogging. The bloggers involved include Brandon LeBlanc, Scott Beale, Barb Bowman, Mauricio Freitas, Mitch Denny, and Zen.Heavengames.Read more...]]> http://www.psfk.com/2006/12/hms-blog-marketing-at-a-socialites-life.html Mon, 04 Dec 2006 16:39:43 +0000 We’re loving the campaign H&M is running over at A Socialite’s Life gossip and c’leb blog. Each day in December they are releasing a sponsored post called “H&M Gift Of The Day” which features a lovely H&M item selected, we guess, by the ASL team. Great to see brands engage blogs in ‘programs’ rather than vanilla banner advertising. A Socialite’s Life]]> http://www.psfk.com/2006/11/aston-martin-offers-blogger-free-ride.html Wed, 29 Nov 2006 12:21:30 +0000 When Mike Stopforth wrote about the ride of his dreams, Aston Martin responded by giving him a free day’s drive. Mike says: Justin Divaris, MD of Aston Martin SA, got in touch with me early the next week via email to thank me for my article (what!?) and offered me the opportunity to drive my dream car for a day. I quickly scanned the email again… “we will arrange for you to spend a day driving an Aston Martin!” Nope, wasn’t seeing things. Mike Stopforth » Aston Martin Evangelism]]> http://www.psfk.com/2006/11/advertising-in-rss-feeds.html Wed, 29 Nov 2006 12:18:59 +0000 Adotas reports that advertising on blog and other media’s RSS feeds is looking more attractive: RSS feed management and advertising company FeedBurner has increased its customer base by 300% over the past six months, giving feed advertisers more than enough blog, news and website feeds to play with this holiday season. FeedBurner services more than 28 million subscribers daily. Commercial blog networks like B5 Media, Federated Media and the Gawker Media network account for “only” six million of them, but still represent the company’s core competency. Other content providers include mainstream news sites, like Reuters, USA Today and Wired News,Read more...]]> http://www.psfk.com/2006/11/ask-a-gay-man.html Sat, 25 Nov 2006 14:11:09 +0000 William is a Gap employee, 23 years old and lives in Paducah, KY. He’s also currently, one of the most popular channels on YouTube and the most popular director. So how has this young man with lots of forthright opinions on fashion managed to become the star of the moment? Well, judging by the number of references and clothing shown to Gap in the videos this could be a genius piece of marketing from the apparel giant. The video is well put together, well edited and consistent, William’s website is also remarkably professional and the fact that he’ll send youRead more...]]> http://www.psfk.com/2006/11/cnn-tries-to-get-the-bloggers-involved.html Thu, 16 Nov 2006 19:58:03 +0000 Here’s how CNN have tried to get bloggers involved in ‘the Scene’ CNN series. Here’s the email CNN Marketing have sent & photos: Subject: Moby Hits New York on CNN.com Dear Guy Brighton ( Guy Brighton’s New York Guide ), Moby on New York, the latest addition to CNN.com’s highly rated ‘the Scene’ series has just been released! As a well-written blog on the topic I thought you should be amongst the first to know. I’ve attached some press materials which you are free to use, and some photos of Moby which you can use on your blog. The Scene:Read more...]]> http://www.psfk.com/2006/11/online-go-to-the-people.html Wed, 15 Nov 2006 16:13:18 +0000 There’s something to learn from the speech Larry Kramer of CBS Digital gave at the SPorts Media & Technology conference. David Eckoff who was there for PaidContent.org summarizes: Kramer, whose company lost the NFL as an online partner, said that given the success of MLBAM, it wasn’t a big leap of faith for the NFL to build an asset that they can own and control. But there are a lot of young consumers spending a ton of time online who might not ever make it to NFL.com. If all the content resides on NFL.com, there is the potential you’re onlyRead more...]]> http://www.psfk.com/2006/11/intels-blogger-campaign.html Thu, 02 Nov 2006 18:01:12 +0000 Intel has recruited 6 known bloggers and one mystery one to write about blogging in a campaign called: Intel Centrino Duo Blogger Challenge. Rohit Bhargava tells us all about it, Today marks the launch of another unique personal media campaign with Intel – this time a collaboration between six rising stars of the blogosphere. For the Intel Centrino Duo Blogger Challenge, we gathered the following six bloggers together to share their views on blogs, blogging and the world: The City Blogger – Jen Chung from The Gothamist The Gadget Blogger – Mia Kim from Popgadget The Video Blogger – BreRead more...]]> http://www.psfk.com/2006/10/nike-looks-for-new-ways-to-reach-young-audience.html Tue, 31 Oct 2006 16:50:03 +0000 In an attempt to reach a younger market for their LeBron range, Nike has looked for new ways to connect with its audience. The activity includes a pop-up store and a DVD that details the making of the shoe. The NY Times says: NIKE has been no slouch when it comes to using nontraditional media to help sell shoes and athletic apparel. Now, the company is expanding those efforts to introduce the next version of its successful line of sneakers endorsed by the basketball star LeBron James. The sneakers — formally known as the Nike Air Zoom LeBron IV —Read more...]]>