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IDEAS FOR INNOVATION
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Sophie Maxwell: What Will The Top Brand Needs Be In 2014
24 january 2014
As 2014 begins, brands must identify and anticipate key desires in order to make real, lasting change.
Ed Cotton: Examining The Creative Process
5 november 2012
The documentary 'Gerhard Richter Painting' follows the struggles of the well-renown painter to bring his master pieces to life. But what lessons can today's young creatives learn from him?
Ed Cotton: Could You Work At The Same Job For 70 Years?
6 september 2012
Jiro Ono has been making sushi since he was nine years old, but still says he has more to learn to perfect his craft.
Ed Cotton: Is The Ownership Revolution Transforming Brands?
30 august 2012
As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones.
Ed Cotton: Should Every Brand Have A Non-Tech Incubator?
16 july 2012
Could companies use startups to provide innovative product ideas and concepts outside of emerging technology?
Ed Cotton: Is Starbucks’ Plea To Fix America Crossing A Brand Line?
2 july 2012
Howard Schultz, Chairman and CEO of the multi-national coffee brand, has issued an open letter reflecting on current issues he perceives are lowering morale in the USA.
Ed Cotton: What Are The Opportunities Of A Smart Glass World?
18 june 2012
Advertisers and content creators should already be thinking about the possibilities for reaching out to and engaging with consumers through intuitive multiscreen experiences.
Ed Cotton: Captain Morgan’s Search For Branded Content Treasure
6 june 2012
The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.
Ed Cotton: How Can Small Brands Tell Their Stories?
5 march 2012
What are the most effective channel that lower-profile companies can leverage to get their message to the same audience as their larger counterparts, without breaking the bank?
Ed Cotton: To Get Close To Customers, Brands Need To Get Real
23 february 2012
The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event where readers can debate with journalists.
Ed Cotton: What’s The Mindset Of The American Shopper?
14 november 2011
Consumers are opting to share more and spend less in these economic hard times.
Ed Cotton: Understanding The Facebook Dislike
13 october 2011
Why do people 'unlike' brands they have 'liked' on Facebook?
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