Tag: influx insights
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What are the most effective channel that lower-profile companies can leverage to get their message to the same...
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The UK newspaper, the Guardian, will be opening its doors to readers by hosting a two-day face-to-face event...
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Consumers are opting to share more and spend less in these economic hard times.
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Why do people 'unlike' brands they have 'liked' on Facebook?
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The launch of Amazon's newest device highlights an ongoing trend that interrupts how we experience content.
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Ed Cotton describes the trend towards making things a little nicer and better as a way of supporting and...
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Ed Cotton explores the world of personal motivation and discusses a new player on the scene, social media.
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Ed Cotton delves into the meaning of 'local' beyond the food and restaurant industry and what it means in the...
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As the earth runs out of natural resources, the price of basic commodities will increase and making it...
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As of now, brands are using customer data to better target their marketing efforts. But what would happen if...
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Taking a cue from Treehugger, the director of strategy at BSSP encourages consumers to start valuing long-term...
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The spirits holding company collaborates with Pharrell Williams to create a liquor targeted at women called...
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The public forgave the News Of The World's questionable business ethics, but the director of strategy at BSSP...
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BSSP's Director of Strategy reflects on the newest advertising for car manufacturer Dodge Ram, and how it...
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BSSP's head of strategy shares his thoughts on the repercussions felt when Stumptown recently sold its stake...
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By focusing on the phone and linking it to social networks- Social Listing has found a way to be much more...
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The rise of social media has meant Transmedia has to be baked into plans and thinking in a more sophisticated...
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We knew speed was now of the essence concerning news media, but it’s not just speed, it’s also the...
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The practical side of Planningness is unique strength and it’s one event where speakers have the opportunity...
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In a world where the rich are getting richer, there’s an emerging market in one of a kind luxury. However,...
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Some of the best and most powerful communication ever created was the work that put Big Tobacco to task.
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Thoughts on information dispersion and managing the flow of a story in a highly networked world.
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Data breeches seem to be happening with ever increase frequency and while the media reports that most young...
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The important thing about attention to detail from brands and experiences, is the more you notice it, the...
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This initiative from Droog Design suggests a time when we become partners with designers on the co-creation of...
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Business needs to think about a new model that bases performance metrics around long-term measures.
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No one is quite sure how social commerce will pan out, but if you are Wal-Mart, the world's largest retailer,...
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The increasing ability to easily capture high quality video brings up a number of interesting questions.
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Having spent a few hours at the excellent PSFK Conference on Friday, I couldn't help but be struck by the...
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Used to be that celebrities owed it to brands to help make them famous and keep them in the spotlight. They...
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