http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/650000-innocent-smoothie-bottles-don-wooly-caps-to-raise-funds-for-charity.html Thu, 10 Nov 2011 16:51:43 +0000 UK beverage brand Innocent aims to raise over $1.5 million to help keep the elderly warm during the winter cold.]]> http://www.psfk.com/2011/08/coke-make-buy-100-of-innocent-drinks-headlines.html Wed, 24 Aug 2011 14:23:06 +0000 Innocent Drinks has parted company with two executives and has hinted that it could sell the rest of the smoothie maker to Coca-Cola.]]> http://www.psfk.com/2009/03/media-arts-mondays-belief-driven-behavior.html Wed, 18 Mar 2009 16:06:03 +0000 In this age of ever-increasing product parity and marketing sameness, people form their opinions of a brand based on all the things it stands for—its values, its point of view, its “beliefs.” In the past, companies too often assumed that conveying these beliefs to their audience was limited to what they could put in an ad or a clever tagline—everything else was just business. But as people’s media habits become more diverse, more sophisticated and more “real time,” they expect a brand to be a lot more than just an occasional commercial break. And they are forming their opinions ofRead more...]]>