Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.

We’re looking forward to having Ben Malbon, Managing Partner at BBH Labs, join us at PSFK Conference New York on April 2. On a panel with Bart Haney (fuseproject), Carl Johnson (Anomaly), Robbie Vitrano (Trumpet), and moderator Danielle Sacks (Fast Company), Ben will be discussing the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate.
First, who are you and what do you do?
I am one of a small team of people who run BBH Labs. Labs is an innovation and experimental unit focused on ensuring BBH is as smart as possible when it comes [...]

We’re looking forward to having Carl Johnson, partner at Anomaly, join us at PSFK Conference New York on April 2. Carl will be part of our panel discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate. He will be joined in discussion by Bart Haney (fuseproject), Robbie Vitrano (Trumpet), Ben Malbon (BBH Labs), and moderator Danielle Sacks (Fast Company).
First, who are you and what do you do?
Carl Johnson.
Partner at Anomaly.
I’m trying, with my Partners, to create a company that doesn’t look like one that has existed before…that has no boundaries…that is [...]

We’re looking forward to having Robbie Vitrano, co-founder and CEO of Trumpet, join us at PSFK Conference New York on April 2. Robbie will be part of our panel discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate, along with Bart Haney (fuseproject), Carl Johnson (Anomaly), Ben Malbon (BBH Labs), and Danielle Sacks (Fast Company).
First, who are you and what do you do?
I’m something of a denter. Perpetually. Kissing cousin of over-earnest and pedantic. I have a goal: to someday be referred to as possessing “divine [...]

We’re looking forward to having Danielle Sacks, award-winning staff writer at Fast Company, join us at PSFK Conference New York on April 2. With a panel including Bart Haney (fuseproject), Carl Johnson (Anomaly),  Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet), Danielle will be moderating a discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate.
First, who are you and what do you do?
I’m a features writer who happens to write for a business magazine about ideas, innovation, creativity, and progressive thinkers. I’m fascinated by the intersection of business and culture, and [...]