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Intellectual Property
Advertising september 24, 2009

“Baked In” Book Launch

Alex Bogusky and John Winsor from CP+B have just launched their new book Baked In, which champions the idea that products and brands that have an intrinsic value will render traditional advertising methods unnecessary.

Advertising april 1, 2009
Advertising march 31, 2009
Advertising march 16, 2009
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