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interactive advertising
Design may 26, 2015

Using 556 Sensors to Emulate Love at First Sight Goosebumps

For Clerkenwell Design Week, Renault created an interactive wall to tout the design of its electric concept car

Advertising september 18, 2014

Dancing Traffic Light Man Keeps Everyone Safe, Smiling

Compact car brand Smart expands its safety campaign with a grooving warning sign

Advertising february 27, 2014

Digital Subway Ad Responds To Incoming Trains [Video]

Interactive billboard uses ultra sonic sensors to react to its surroundings by blowing in the wind.

Advertising january 3, 2014

Coca-Cola Billboard Made Of Free Wrapping Paper [Video]

Agency Duval Guillaume created a billboard made out of gift wrap to engage with holiday shoppers.

Advertising april 3, 2013

Mobile Ads That Talk Back To Consumers

Nuance has unveiled 'Voice Ads', a new format that enables people to have two-way conversations with brands.

Advertising october 19, 2012

Fujitsu Develops Invisible QR Codes Made Of Light

Instead of seeing a banner or icon on the screen, viewers' phones would pick up extra beams of light to receive coupons and other offers from advertisers.

Advertising june 15, 2012

Microsoft Introduces Gesture-Based, Interactive Ads [Headlines]

NUads harness the power of Kinect and will launch in the fall with support from brands like Toyota, Samsung, and Unilever.

Advertising may 31, 2012

Turn Anything Into A Touchscreen Simply By Touching It

The new technology uses a 3D camera and a depth sensor to detect objects and gestures, turning any surface or object into an interactive device.

Advertising may 26, 2012

PSFK’s Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Cities january 13, 2012

Volkswagen Interactive iPad Ad Asks Users To Help Park The Car [Video]

The interactive ad in Auto Esporte magazine showcases the VW Tiguan's Park Assist feature.

Advertising november 22, 2011

eBay Uses QR Codes In Storefront Windows To Encourage Charitable Donations

The Give a Toy Store displays come to life as people point their phones engaging them through interactivity.

Advertising october 13, 2011

App Makes Brands More Interactive By Culling Virtual Information

When pointed at included brand logos Blippar lets users interact with 3D objects and get information on recipes and more

Advertising september 14, 2011

Evian’s Interactive Ads Transforms Audience Into Dancing Babies

French water brand, evian, brings its 'Babies Inside' campaign to a new level with a series of innovative bus shelter advertisements.

Advertising june 22, 2011

Xbox To Introduce Interactive In-Game Ads For Kinect

Players will soon be able to speak and gesture to ads in games and videos.

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