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Fitness & Sport
AR / VR
Perfume Scientists Turn Shoppers’ Movements Into A Custom Scent
5 may 2014
Selfridges offers an audio-guided installation that ends with a perfume being created based on people's reactions to the space.
Volkswagen App Converts Driving Patterns Into Enjoyable Music [Video]
26 november 2013
VW and Underworld have created an app that turns the driver into a musician.
Nissan Helps Facebook Fans Create And Share Their Own Celebrity Ads
26 april 2013
The 'Impress With Sentra' campaign is an interactive Facebook experience where fans can make a personalized video featuring Omar Epps.
40-Foot Touch Screen Lets Visitors Discover Museum Collections
30 january 2013
The Cleveland Museum of Art has installed the 'Collection Wall' that will allow visitors to customize tours and download them onto iPads.
Pool Party Guests Swim With 65,000 Interactive Ping Pong Balls [Video]
29 january 2013
Audio-reactive visuals create water experience for UrbanDaddy promotion.
Children’s Fairytale Becomes An Action Adventure On The iPad [Video]
26 november 2012
This app from PB&J Publishing lets kids play with Hansel and Gretel on-screen as they move through the narrative.
Heineken Interactive Game Turns Anyone Into James Bond
21 september 2012
The new campaign includes an ad featuring Daniel Craig and an interactive experience that invites players to 'crack the code' in order to open a briefcase.
Google Creates 3D, Interactive Version Of Versailles
8 august 2012
This Chrome Experiment is an in-browser tour of the Palace of Versailles called 'Chaos to Perfection', which takes users to places like the Grand Canal and the Hall of Mirrors.
Microsoft: What Is The Future Of Business?
17 may 2012
The new cloud-based Microsoft Office 365 can give startups the tools they need to succeed.
Cars Used As Game Controllers In A Giant Version Of Pong [Video]
18 april 2012
Test drive event helps brand the Smart Fortwo electric drive as a fun car, not just an eco-friendly car.
Interactive Algae Farm Relies On Visitors To Help It Grow
3 february 2012
H.O.R.T.U.S. features hanging bags of algae, which can be used for bio-oil, cooking and weaving.
Honda Civic Interactive 360º Film Invites Viewers To Explore Alaskan Ice Caves & Underwater Art Museums
21 december 2011
"Off the Grid" was created by Wieden + Kennedy to support the launch of the new 2012 model.
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