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James Fairbank
Technology march 31, 2013

James Fairbank: How To Brand A Certain Lifestyle [PSFK 2013]

Watch James Fairbank of Rapha Racing discuss the need to underline lifestyle when it comes to branding strategy.

Advertising december 28, 2012

One Day...Cycling Will Be Seen As The Most Beautiful Sport

James Fairbank of Rapha looks forward to a day when road cycling will be recognized as the most popular and beautiful sport.

Sustainability october 28, 2012

PSFK CONFERENCE LONDON: 18 Change-Making Videos

The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.

Work october 14, 2012

When Branding Means Living Life - James Fairbank, Rapha [Video]

In a talk from PSFK's London conference, Chief Marketer explains how the biking brand manifests through the motto 'Glory Through Suffering'

Cities september 23, 2012

How Emotion Is The Key To A Successful Lifestyle Brand [PSFK LONDON]

Marketing boss at lifestyle brand Rapha describes a cultural transmedia approach for building customer loyalty.

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