Jason Oberfest, head of Product Strategy and Business Development at the Los Angeles Times reveals how they are working on building a content business in a digital era.
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Key Points:
- The LA Times, a paper with a weekly circulation of 3.6 million and 5-11 million unique monthly visitors to its website, still faces the issue of establishing itself as a dynamic online go-to source, as almost all papers do: “Newspapers are in an interesting time trying to reinvent themselves online – and there is a lot to be done. The fundamental issue is that engagement on the site [...]
