A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
JC Penney Introduces New Pricing Structure [Headlines]
30 july 2012
The retailer ditches three-tiered pricing strategy for two-tiered and price-match guarantees.
JC Penney ‘Genius Bar’ Experts Give Home Style Advice [Future Of Retail]
21 july 2012
Martha Stewart 'mini-stores' within the department stores will come with well-versed DIY consultants.
Trend: Shopper Coaching [Future Of Retail]
21 july 2012
PSFK’s latest Future Of Retail report helps answer how retailers are helping customers with the theme 'teach me how to use this.'
JC Penny Father’s Day Ads Feature Two Dads [Headlines]
4 june 2012
The retailer is countering anti-gay critics with a new campaign supporting a more inclusive idea of the 'modern family.'
What Is The Future Of Same Sex Advertising?
14 may 2012
How will brands target LGBT consumers as the social topic of same sex marriage heats up?
JC Penney Battles Price Wars By Getting Rid Of Sales
27 january 2012
The department store introduces an "everyday" value system that will have more consistent deals, and less highs and lows.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots