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jc penney
Media & Publishing september 1, 2016

Cinematic Tech Shifts The Story As You Change Your Perspective

A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'

Advertising july 30, 2012

JC Penney Introduces New Pricing Structure [Headlines]

The retailer ditches three-tiered pricing strategy for two-tiered and price-match guarantees.

Rent The Runway Poses A Threat To Department Stores
Advertising july 21, 2012

JC Penney ‘Genius Bar’ Experts Give Home Style Advice [Future Of Retail]

Martha Stewart 'mini-stores' within the department stores will come with well-versed DIY consultants.

Advertising july 21, 2012

Trend: Shopper Coaching [Future Of Retail]

PSFK’s latest Future Of Retail report helps answer how retailers are helping customers with the theme 'teach me how to use this.'

Advertising june 4, 2012

JC Penny Father’s Day Ads Feature Two Dads [Headlines]

The retailer is countering anti-gay critics with a new campaign supporting a more inclusive idea of the 'modern family.'

Advertising may 14, 2012

What Is The Future Of Same Sex Advertising?

How will brands target LGBT consumers as the social topic of same sex marriage heats up?

Advertising january 27, 2012

JC Penney Battles Price Wars By Getting Rid Of Sales

The department store introduces an "everyday" value system that will have more consistent deals, and less highs and lows.

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