This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is section 5. – Abundance.

This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is section 4 of the book – Economic Resilience.

This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract section 3 of the book – Information and Ethical Consumerism.

This is an extract from the draft John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract section 1 of the book – A Climate for Change.
After all the hype and much vaunted public concern about Climate Change, very little seems to be happening. The main reason for that (I’ve found, for instance doing qualitative research for the UK government) is that it is very much a low level concern. On the one hand if you ask people if they are concerned about climate change 70-80% say yes. But ask them what [...]

This is an extract from the draft of John Grant’s new book Co-opportunity, contracted for publication with John Wiley & Sons Limited, January 2010. This extract is the introduction to the book.
My new book, Co-opportunity is based on the growing realization that sustainability is going to require nothing less than a wholesale shift to more co-operative social systems. It’s not just about shaving off energy, waste or carbon emissions – nor about ‘band aid’ approaches to poverty. It’s about a new way of organizing society for the common good. Many people have described this shift. Prince Charles in a recent [...]

Having been drooling with anticipation ever since we heard of it’s conception, PSFK were lucky enough to get given a couple of early copies of the lovely John Grant’s new book The Green Marketing Manifesto. Our appetite now satiated, we thought it only fair to give you a bit more of a peek into the brilliant book by our favourite eco and branding guru that will forever change the way you look at green marketing.

The book is an insightful understanding for marketers and brands into meaningful green marketing, and, as well as being hugely thought-provoking, [...]