http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 22:35:33 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2005/11/participant-marketing-interview-with-johnnie-moore-james-cherkoff.html Mon, 21 Nov 2005 18:39:01 +0000 Johnnie and James are two leading voices championing participant, or open source, marketing. IF caught up with them in London recently and asked them to give us an intro to their thinking. Open-Source / Collaborative Marketing – huh – what’s it all about? James: It’s about letting people participate in the marketing process and planning to let that happen. This can range from simple things like blogs through to inviting select users into the product development cycle. Pretty straight forward really…we try and keep the mumbo-jumbo out as much as possible. It makes people feel ill. Johnnie: I think it’sRead more...]]>