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Johnnie Walker
Work march 26, 2015

Best of IoT Roundup: Your Products Are Taking on Media Dimensions

PSFK and EVRYTHNG’s shortlist of five cloud-connected products prepare you for a world where your purchases talk back

Luxury june 19, 2014

Tech-Heavy Leather Briefcase Finds Whisky Fans The Perfect Blend

Johnnie Walker's Flavor Profiler pairs whisky lovers with the blends best suited to their tastes.

Diageo’s Paul Walsh cracks China – Telegraph
Home january 29, 2013

How Johnny Walker Houses Are Boosting Brand Sales

Scotch whisky company's detailed experiences in Shanghai and Beijing boost profits and broadens appeal.

Innovation september 17, 2012

Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign

PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.

Technology september 7, 2012

Johnnie Walker Creates 'Interactive' Facebook Cover Photo

The brand turns its Facebook profile into a live Instagram feed that gives fans a behind-the-scenes look into the brand's history.

Design & Architecture march 23, 2012

Newsweek's Latest Issue Features Retro Mad Men-Style Ads [Pics]

Brands including Mercedes-Benz, British Airways and Johnnie Walker design ads for the magazine's special issue.

Luxury december 19, 2011

Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey

The brand invites the rich and famous to learn about Scotch whiskey in a luxury environment.

Retail june 28, 2011

PSFK's Best Of Last Week: June 19-26, 2011

The PSFK posts with the best traffic from last week.

Advertising june 22, 2011

Johnnie Walker China Bottle Design

Illustrator employs a traditional decorative Chinese-style white and blue technique to tell the story of Johnnie Walker whisky’s epic journey from Scotland to China over a hundred years ago.

Home june 22, 2011

Johnnie Walker House Opens In Shanghai [Pics]

The Scottish brand aims to market its whisky to Chinese consumers.

Technology june 15, 2011

Johnnie Walker Keeps Walking With Inspired Insults Ad [Video]

A spec commercial for Johnnie Walker whiskey uses the brand's "Keep Walking" theme and shows an artist inspired by adversity.

Advertising march 28, 2011

Ed Cotton: Are We Scared Of Making Brand Films?

Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can't access the use the most powerful medium of all time- film?

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