A PSFK Report On
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Best of IoT Roundup: Your Products Are Taking on Media Dimensions
26 march 2015
PSFK and EVRYTHNG’s shortlist of five cloud-connected products prepare you for a world where your purchases talk back
Tech-Heavy Leather Briefcase Finds Whisky Fans The Perfect Blend
19 june 2014
Johnnie Walker's Flavor Profiler pairs whisky lovers with the blends best suited to their tastes.
How Johnny Walker Houses Are Boosting Brand Sales
29 january 2013
Scotch whisky company's detailed experiences in Shanghai and Beijing boost profits and broadens appeal.
Johnnie Walker And Instagram: Anatomy Of A Real-Time Social Media Campaign
17 september 2012
PSFK joined Johnnie Walker at the Italian Grand Prix at Monza to see their new photosharing platform in action.
Johnnie Walker Creates ‘Interactive’ Facebook Cover Photo
7 september 2012
The brand turns its Facebook profile into a live Instagram feed that gives fans a behind-the-scenes look into the brand's history.
Newsweek’s Latest Issue Features Retro Mad Men-Style Ads [Pics]
23 march 2012
Brands including Mercedes-Benz, British Airways and Johnnie Walker design ads for the magazine's special issue.
Johnnie Walker House In Shanghai Educates The Glitterati About Whiskey
19 december 2011
The brand invites the rich and famous to learn about Scotch whiskey in a luxury environment.
PSFK’s Best Of Last Week: June 19-26, 2011
28 june 2011
The PSFK posts with the best traffic from last week.
Johnnie Walker China Bottle Design
22 june 2011
Illustrator employs a traditional decorative Chinese-style white and blue technique to tell the story of Johnnie Walker whisky’s epic journey from Scotland to China over a hundred years ago.
Johnnie Walker House Opens In Shanghai [Pics]
22 june 2011
The Scottish brand aims to market its whisky to Chinese consumers.
Johnnie Walker Keeps Walking With Inspired Insults Ad [Video]
15 june 2011
A spec commercial for Johnnie Walker whiskey uses the brand's "Keep Walking" theme and shows an artist inspired by adversity.
Ed Cotton: Are We Scared Of Making Brand Films?
28 march 2011
Not everyone can afford to run or produce a TV ad, not everyone wants to feel forced or confined by the limitations of the 30 second spot, but why should that mean a brand can't access the use the most powerful medium of all time- film?
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots