For "Catch the Flash", participants had to track runners and photograph them.
The creative social media campaign has led to Obermutton reaching 12,000 likes.
In a disturbing example of invasive advertising, German agency Jung von Matt has come up with "flyvertising".
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![Small Swiss Village Becomes Worldwide Hit After Printing Out The Profile Pictures Of Its Facebook Fans [Video]](http://www.psfk.com/wp-content/uploads/2011/11/obermutten-facebook-236x190.jpg?fedaf9 "Small Swiss Village Becomes Worldwide Hit After Printing Out The Profile Pictures Of Its Facebook Fans [Video]")
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