PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
9 Stories You Need To Know Today
16 april 2014
Hearst ditches R&D labs, Etsy launches wholesale platform and Google Glass celebrates one year.
String Quartet Made From Human Hair Proves Shampoo’s Strength [Video]
17 july 2013
To promote their Cream Silk product, Unilever staged a concert using the custom musical instruments.
Urinals Generate Electricity To Power Carnival Floats [Video]
31 may 2013
Brazilian NGO Afroreggae launched the Electric Pee project to do something about public urination.
Alzheimers Patients Treated With Personalized Perfume Kits
23 may 2013
Givaudan and JWT Singapore create "Smell a Memory" kits to help families connect with their loved ones suffering from dementia.
Cheese Company’s Business Card Is Also A Mini Grater [Video]
17 may 2013
Ad agency JWT designed the Grater Card for cheese shop Bon Vivant.
OXO Stop-Motion Ad Turns Household Items Into Delicious Food
7 march 2013
Oscar-nominated filmmaker PES adds his own special touch to bring pizazz to a British cupboard staple.
JWT Launches Pop-Up Agency That Will Only Work During SXSW
1 march 2013
'Walter' will create marketing strategies for startups in just 5 days, dissolving after the event in Austin ends.
Coca-Cola Print Ad Becomes An iPhone Speaker
26 september 2012
To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a magazine into an amplifier.
Kit Kat App Reduces Social Media Stress With Automated Status Updates
10 may 2012
The chocolate brand wants users to take a break from using online networks.
This Year’s Super Bowl Advertisers Won’t Quit At The 30 Second Spot
2 february 2012
JWT Executive Creative Director, Matt MacDonald, shares what he believes will be the most important ad trend at this year's big game.
PSFK Conference Speaker Interview: George Parker
16 september 2011
'Confessions of a Mad Man' author George Parker brings the industry to its knees in his latest memoir and shares a few of his thoughts on how the ad world has changed over the years.
What If Consumers Controlled Their Online Data? A Panel Discussion Curated By PSFK
6 june 2011
PSFK has teamed up with the General Assembly and Voyurl to hold a panel discussion asking what a better web might look like with consumers controlling their own data.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
The Internet Of Things Can Help You Find Your Green Thumb
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots