Since when did store openings start looking like Hollywood premieres? Yesterday Topshop, the British retail mega-giant, celebrated the inauguration of their US flagship with a flurry of confetti, paparazzi, and a line of people stretching over a block long, all waiting to get a glimpse of downtown Broadway’s newest addition. Previously, Americans seeking Topshop’s chic and affordable clothing had to wait for a trip to Europe, or order through their highly successful website. As a result of the covetability of Topshops wares, in addition to this difficulty in obtaining them, a certain mystery around the brand was created which more [...]
Read more...April 3, 2009
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