The social rating site partners with the airline company to give their users real-world perks.
The company gives influencers a place to be recognized and have a direct impact on the brands they like.
The partnership allows those with a qualifying score to sign up and drive the Sonic for three days.
Klout founder explains the impact and importance of online influence and personal brands, for individuals and businesses, when navigating their way through the networked economy.
A different kind of word-of-mouth advertising is sweeping the online world. Brands can offer Facebook fans with high Klout scores customized content or special offers.