Kobe Bryant, one of the most popular NBA players in China, looks to grow his popularity with a new bilingual blog in China. Danwei points us to the Chinese / English blog that launched this week on Sina.com, one of the largest Internet portals in China. Within two days, Kobe’s first blog had accumulated 120,000+ views and 4800+ comments.
In his first posting, Kobe discusses how the bilingual blog will connect him with his Chinese fans:
I feel this blog really gives me the chance to connect directly with all of you — my Chinese fans. It’s kinda like staying close to [...]




