http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 11:30:28 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/03/is-anxiety-the-biggest-drive-in-modern-day-parenting.html Tue, 22 Mar 2011 18:51:18 +0000 Competitive and uncertain contemporary times are likely to accentuate anxiety in a population of parents, with consequences for their children's well-being.]]> http://www.psfk.com/2010/06/kill-screen-magazine-what-does-it-mean-to-play-games.html Fri, 04 Jun 2010 16:52:56 +0000 Today's video games tap into who we are as people, and into the existing systems of our world. Kill Screen Magazine strives to explore these ideas of human behavior, aiming to reach a more mature demographic.]]> http://www.psfk.com/2010/04/la-times-adds-paid-links-within-articles.html Wed, 28 Apr 2010 16:06:50 +0000 In what may be seen as a major threat to journalistic integrity everywhere, the Los Angeles Times has begun to insert paid advertising links within the content of its articles.]]> http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html Mon, 12 Jan 2009 21:51:29 +0000 A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.Read more...]]> http://www.psfk.com/2009/01/ny-times-front-page-advertising.html Mon, 05 Jan 2009 18:22:15 +0000 The NY Times has managed to break its own story, noting that today – Monday, January 5th – marks the first time that the paper will sell significant advertising space on its front page.  The horizontal color ad, consuming 2 1/2 inches of space at the bottom of the page, has been purchased by CBS and marks a growing trend among print newspapers struggling with lower readership and advertising dollars to find new ways to generate revenue in tough economic times. Most major American papers sell front-page display ads, including The Wall Street Journal, USA Today and The Los AngelesRead more...]]> http://www.psfk.com/2007/12/los-angeles-times-20-at-the-psfk-conference-los-angeles.html Wed, 05 Dec 2007 02:07:11 +0000 Jason Oberfest, head of Product Strategy and Business Development at the Los Angeles Times reveals how they are working on building a content business in a digital era. Click to play Key Points: - The LA Times, a paper with a weekly circulation of 3.6 million and 5-11 million unique monthly visitors to its website, still faces the issue of establishing itself as a dynamic online go-to source, as almost all papers do: “Newspapers are in an interesting time trying to reinvent themselves online – and there is a lot to be done. The fundamental issue is that engagement onRead more...]]>