http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:48:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/08/lacoste-makes-polos-popular-with-nyc-waiters-and-concierges-headlines.html Thu, 25 Aug 2011 16:17:24 +0000 Lacoste, the French brand famous for its pique polos with the alligator stitched at the chest, is outfitting waiters and concierges who work at trendy NYC hotels and restaurants for free, in a move to reposition its brand.]]> http://www.psfk.com/2011/04/lacostes-croc-me.html Wed, 20 Apr 2011 11:54:32 +0000 The brand invites fans to share their interpretations of themselves and the brand's iconic logo, ultimately offering a glimpse into how the brand has evolved, and is perceived.]]> http://www.psfk.com/2010/10/paris-motor-show-citroen-lacoste-unveil-a-stylish-brand-blended-concept.html Fri, 08 Oct 2010 11:00:22 +0000 Two iconic French brands collaborate on a sporty and simple concept car. ]]> http://www.psfk.com/2010/10/paris-motor-show-scooters-and-bikes-steal-the-spotlight.html Wed, 06 Oct 2010 13:59:05 +0000 The Paris Motor Show feature more than just vehicle with four wheels as we found out from the variety of scooters and bicycles displayed.]]> http://www.psfk.com/2009/08/lacoste-stealth-collection-introduces-%e2%80%9cback-to-the-future%e2%80%9d-inspired-sneakers.html Thu, 13 Aug 2009 16:26:45 +0000 The designers over at Lacoste must be pretty busy these days, seeing as how they’ve been cranking out some great brand innovations as of late. Up next? The Lacoste Stealth Collection will be introducing a series of sneakers with a  “Back To The Future” inspired theme, which will tie in to it’s futuristic strategic trend line for their Autumn/Winter ‘09 Collection. Our first peak is at a sneaker  dubbed “the Dot Fade Pack” and is the classic Ibiza Mid and Carnaby Lacoste Models with a new  coloured gradient designs on the uppers.  Also available online is a short clip forRead more...]]> http://www.psfk.com/2009/07/kyle-j-fergusons-eco-friendly-helmet-for-lacoste.html Wed, 29 Jul 2009 07:10:30 +0000 Did you ever wonder what kind of head covering Kanye West would wear on a nice bike ride in the country? Well, if you had, it would probably look something like industrial designer Kyle J. Ferguson’s new collaboration with Lacoste on an eco-conscious bike helmet. The helmet, which is made from sustainable materials (but spares none of Lacoste’s lux-preppy trademark look) is comprised of organic wool, thermoformed bio-plastic, low-density cork and soy-based foam. By way of Treehugger.com comes a very detailed graph of what make’s up Ferguson’s creation: As you can see, the helmet is not just fashionable, but hasRead more...]]> http://www.psfk.com/2009/05/zaha-hadid-lacoste.html Mon, 11 May 2009 12:00:44 +0000 The anticipated collaboration between architect Zaha Hadid and sportswear brand Lacoste has finally taken shape, and it doesn’t disappoint. The shoes, rubberized structures that wrap around the leg (angle high for men and calf high for women) are as conceptual and beautiful as Hadid’s architectural creations themselves. [via WWD - subscription req'd]]]>