http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:21:49 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/range-rover-evoque-sets-the-agenda-on-road-in-car.html Mon, 07 Nov 2011 12:42:17 +0000 Auto designers ensured a great in-car experience to meet the Land Rover's new auto's dynamic performance standards.]]> http://www.psfk.com/2011/09/land-rover-highlights-humanitarian-and-conservation-needs-with-dc100-concepts-pics.html Tue, 20 Sep 2011 13:13:26 +0000 A unique group of Land Rover 'super users' influence the design direction of the forthcoming Defender model.]]> http://www.psfk.com/2011/09/jaguar-and-land-rover-discuss-joint-venture-with-chinese-car-maker-headlines.html Wed, 14 Sep 2011 17:29:19 +0000 JLR is in serious talks with a Chinese car maker and government officials about forming a joint venture to produce its cars in China. ]]> http://www.psfk.com/2011/09/land-rover-dc100-a-future-look-at-the-iconic-defender.html Thu, 01 Sep 2011 11:08:13 +0000 The next generation Defender's tough image gets softened and more high tech.]]> http://www.psfk.com/2011/08/psfk-tests-the-range-rover-evoque-on-and-off-road.html Tue, 23 Aug 2011 17:46:38 +0000 After a couple of days driving across Wales to Liverpool, I'm looking forward to spending some time with the new Evoque in NYC.]]> http://www.psfk.com/2011/08/land-rover-to-re-imagine-their-icon.html Thu, 11 Aug 2011 18:51:43 +0000 The brand plans to launch a series of new vehicle types including a new Defender in 2012.]]> http://www.psfk.com/2011/05/success-in-china-and-india-drive-jaguar-land-rover-profits-to-1bn-headlines.html Fri, 27 May 2011 14:23:14 +0000 Less than three years since Indian conglomerate Tata bought the British car company for £1.1bn from Ford, it has boosted global sales by 26% to 244,000 vehicles in the year to the end of March]]> http://www.psfk.com/2011/05/being-henry-an-interactive-film-by-land-rover.html Wed, 04 May 2011 15:23:25 +0000 Land Rover and Brooklyn Brothers offer PSFK readers an exclusive advance screening of the brand's first interactive film, 'Being Henry,' before its launch on Thursday, May 5th.]]> http://www.psfk.com/2010/11/piers-fawkes-on-new-york-city-for-land-rover-evoque.html Mon, 22 Nov 2010 16:39:40 +0000 Created by George Billard, the PSFK founder describes what inspires him about the city he calls home. ]]> http://www.psfk.com/2010/10/paris-motor-show-fashion-art-and-cars-the-range-rover-evoque-launch.html Mon, 11 Oct 2010 19:53:57 +0000 The launch of the Range Rover Evoque in Paris was as much a public art event as a car debut.]]> http://www.psfk.com/2009/07/tilt-shift-photography-for-land-rover.html Fri, 24 Jul 2009 16:31:41 +0000 A recent ad campaign by Land Rover uses the tilt-shift photography trick to make viewers do a double take.  Tilt-shift photography uses an incredibly shallow depth of field to create the illusion of miniature subjects, which is also possible in videos.  Our eyes interpret the very blurred foreground and background as a tiny environment, even when the subjects would be clearly difficult to reproduce artificially. The technique can also be created artificially in pictures taken from a high angle on a large scene, as this tutorial explains.  This campaign for Land Rover hopes to make work scenes more playful andRead more...]]> http://www.psfk.com/2005/07/launch-party-ideas-energy-drinks.html Fri, 15 Jul 2005 11:30:25 +0000 When Land Rover launched a campaign themed “The New Rush” to promote the launch of their new Range Rover Sport, it created a soft drink, called “The New Rush,” made and distributed to the media and other promotional channels. According to AdRants, it was a “tasty concoction of B vitamins, caffeine, water and fruit flavors and it’s better than most soft drinks available at retail.”]]>