http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:40:31 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2008/08/the-hispanic-insight-of-a-pepperoni-pizza.html Wed, 13 Aug 2008 21:01:30 +0000 If a Latino advertising agency or consultant begins to address the Hispanic insight of a pepperoni pizza (a bar of soap, toothpaste, shampoo, a hamburger, a Phillips screwdriver, a pencil sharpener… you get the picture), RUN away from them as fast as you can. There are certainly some products or services for which you will need to fully understand how these interact, relate, fit, with the reality or frame of mind of the Latino consumer and your success in reaching out to them will heavily depend on it. Exhaustive, primary and secondary research will prove invaluable to reach your goals.Read more...]]>